- New Balance’s limited edition apparel collection ‘Spectator Sportswear’ drops in Footlocker stores across the GCC
- Shoppers get a chance to win a trip to Europe when buying items from the Spectator Sportswear collection
Dubai, UAE, February 6, 2024: New Balance takes the simple act of watching sports from home to a newer, more comfortable level with its new limited edition apparel collection: Spectator Sportswear. The collection launched in all Footlocker stores across the GCC today, February 6th.
With full tracksuit fits in several bright and exciting colorways and a varsity-inspired take on the New Balance logo & branding, the Spectator Sportswear collection inspires a look that showcases the spirit of sportsmanship and design; truly elevating the experience of a home spectator. Fashion and comfortability intertwine in the heart of this apparel collection. The big and bold print graphics on this collection set forth a distinct and trendy appearance that is sure to elevate the look of every outfit, making these new designs the perfect addition to everyone’s wardrobe.
The quality of the Spectator Sportswear collection is unparalleled. New Balance is giving relaxation an entirely new meaning with lightweight 100% cotton jersey fabric, allowing for total softness and breathability. Combined with a pair of joggers or shorts from the Varsity collection for a true vintage appeal, this collection has been ideated specifically for the people who want to look and feel good whilst spectating their favorite sports. The shorts and joggers themselves are made of cotton & recycled polyester blended terry fabric, once again combining comfortability, durability, and a stylish look that’s perfect for everyday wear.
The Spectator Sportswear collection is perhaps too fashionable to just wear at home, and so in celebration of this exclusive launch, New Balance announced the ‘Le Code’ competition. This competition will be offering customers who purchase items from the collection a chance to win tickets to Europe. Shoppers are invited to scan the tags of their Spectator Sportswear items after purchase to win. All shoppers will earn a 10% discount on their next purchase while 4 lucky winners will receive the trip of a lifetime.
The exclusive regional Spectator Sportswear collection will be dropping on February 6th in all Footlocker stores across the GCC, making watching from home just that much more enjoyable.
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater.
New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. In the MENA region, New Balance has experienced strong growth, distributing and marketing its products across more than 17 countries and recently opened its latest flagship store at Dubai Hills Mall.
To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.