Dubai, United Arab Emirates – 6 February 2025 – PUMA is kicking off the highly anticipated relaunch of the Speedcat with two exclusive activations in the UAE and Saudi Arabia, bringing together the worlds of fashion and culture across their Dubai, Jeddah and Riyadh stores.
“Originally designed for F1 drivers in 1999, the Speedcat evolved from a motorsport essential to street culture staple in the early 2000s. And now, the low-profile shoe is having it’s moment again. There’s been a big focus globally on the launch of Speedcat and everyone was aware they’d dropped; but we needed to give them a reason to want to own a pair and be a part of a growing community of Speedcat enthusiasts. So,working with Cockadoodle Studio, we created two activations unique to our launch cities. In Dubai we focused on the city’s dining scene, and in Riyadh we shone a spotlight on the art scene.” – Zarah Rashid, Marketing at PUMA Middle East.
Dubai Activation: The Speedcat Menu
In Dubai, PUMA is partnering with the beloved restaurant Lulu & The Beanstalk to create the Speedcat Menu. For the 4 days of the Speedcat takeover, the restaurant will serve limited-edition combos with special-edition packaging for anyone ordering the Speedcat Menu. The menu consists of 5 combos with a very special addition – a free pair of Speedcats.
The rules are simple: Buy a Speedcat combo meal (for the same price as a regular meal). Get a scratch card. If you have a winning scratch card – you get Speedcat and each day they will be given away on a first-come first-served basis. Once all the winning scratch cards are redeemed, the Speedcat Menu will close for the day.
The exclusive promotion will launch on Feb 5th at Lulu & The Beanstalk in Dubai, and run until Feb 8th, from 6-11pm daily.
Saudi Arabia Activation: The Chouka Speedcat Vinyl Figure
In Saudi Arabia, PUMA is teaming up with artist Rex Chouk to relaunch the silhouette. Rex Chouk, whose work is known for its bold representation of Saudi life, will be creating a limited-edition Speedcat vinyl figure featuring his iconic character, styled in Speedcat shoes and PUMA apparel.
This collaboration reflects PUMA’s commitment to supporting regional artists and providing exclusive, collectible pieces for sneaker enthusiasts and street art lovers. The Chouka Speedcat vinyl figure will be available at Red Sea Mall Jeddah, Solitaire Mall in Riyadh and Nakheel Dammam from February 6th – 24th in limited quantities for those fast enough to grab a pair of Speedcats.
The Puma Speedcat: A Blend of Heritage and Innovation:
Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pacesetters of each new generation.
The Speedcat shoes will be available at PUMA stores, PUMA.com and select retailers from February 6th. Keep an eye on PUMA’s official social media channels for updates on how to secure your Speedcat and the exclusive collectibles.
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PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide and is headquartered in Herzogenaurach/Germany.