United Arab Emirates, 16th July 2025 — PUMA is gearing up to make a bold impact at the HYROX Championship, taking place for the first time ever in Abu Dhabi on 19 July 2025 at the Abu Dhabi National Exhibition Centre (ADNEC). As the Official Apparel and Footwear Partner of HYROX, PUMA’s co-branded PUMA x HYROX collection—an elite range of performance-focused footwear and apparel built for athletes who push limits and thrive in high-intensity competition, will be available for purchase from the PUMA space at HYROX.
In addition to the collection globally, PUMA will host an immersive booth at the HYROX Championships, offering attendees—including athletes, participants, and spectators the chance to shop the PUMA x HYROX gear on-site. PUMA will also offer 10-minute trials of their exclusive PUMA x HYDROX NITRO shoes at the PUMA trial zone; however, slots are limited so atendees should regiester in advance to secure a spot. The booth will serve as a hub for product discovery, have a tattoo and braiding station, provide fan boards for spectators, host exclusive giveaways of Nitros and other PUMA products, while offering direct interaction with the PUMA brand during this global fitness spectacle.
“HYROX is redefining fitness competition, and we’re proud to be at the heart of that movement,” said Jonathan Bannister, Head of Marketing at PUMA Middle East. “Our HYROX collection reflects everything the sport stands for—strength, resilience, and next-level performance. With Abu Dhabi hosting the championships for the first time, we’re excited to bring the energy of PUMA to a new stage and to empower every competitor with the gear to perform their best.”
What to expect at HYROX Abu Dhabi:
- A world-class competition format: 1km run + 1 functional workout station, repeated 8 times
- Inclusive race categories for all levels: Individual, Doubles, and Relay Teams
- A high-energy atmosphere with music, fans, and non-stop adrenaline
The PUMA x HYROX collection is available at puma.com, select global retailers, and now, directly at the HYROX World Championships in Abu Dhabi.
Tickets are avaliable at www.hyrox.com
This milestone event highlights the UAE’s rising presence on the global fitness map and PUMA’s commitment to fueling its momentum with innovation, authenticity, and athlete-first design.