Beirut, May 21, 2016: Spreading the love for denim, Pepe Jeans took part in AUB Outdoors 2016; the annual much awaited 2-day festival. This year, Pepe Jeans brought the London spirit to the event with their dedicated booth and a daily fashion show that highlighted the latest collection on the runway.
Interacting with attendees, Pepe Jeans held an engaging competition whereby participants had the opportunity to bring out their inner fashionistas. They had to dress up by selecting items from the collection on display, take a picture and share it on their social media platforms using #PepeJeansBeirut. The top four pictures, that received the most ‘likes’ across both days were identified, each receiving their chosen items as a gift.