The exclusive 1080v15 is inspired by the vibrant communities across the Emirates and will be available from May 22nd
Dubai, UAE, May 20, 2026 – New Balance today announced a limited-edition version of its iconic 1080, inspired by the communities that continue to shape life across the emirates. Available exclusively in the UAE from May 22, the special edition reflects the energy, movement and spirit of everyday life across the country.
Following the launch of the new 1080v15 earlier this year, this special limited edition builds on New Balance’s long-standing commitment to craftsmanship, heritage, and running culture. It reflects New Balance’s “Run Your Way” philosophy – a belief in movement that is personal, inclusive and on your own terms. The shoe has been designed for those who keep showing up, keep moving forward and continue finding their own rhythm, whatever that may look like.
The design of the UAE-exclusive 1080 remains intentionally refined and understated. A clean white upper sets the foundation with subtle detailing in both heels and tips of the laces finished in red and green.
Since establishing its Middle East subsidiary in 2019, New Balance has steadily deepened its presence in the UAE through a growing investment in community-driven initiatives, local storytelling, and long-term cultural engagement. This latest launch is a continuation of that ethos, reinforcing the brand’s “In It For The Long Run” approach, and its continued commitment in showing up consistently for the communities that shape the region.
Stuart Henwood, Senior Director at New Balance, Middle East, Africa and India, said “The UAE is where our journey in this region began, and today it remains home to our regional hub for the wider MEAI business, making it an incredibly important market for us. Over the years, we’ve continued to deepen our presence here through running culture, grassroots participation, New Balance Run Clubs, and the communities that shape how people move every day.
As a brand at the intersection of sport and culture, we see how movement here goes beyond performance. At a time when communities are showing up, supporting one another and continuing to move forward in their own way, we wanted to recognize that spirit. ‘Run Your Way’ reflects the belief that there is no single way to move through sport or life, and that every pace, path and purpose is valid.
This UAE-exclusive 1080v15 reflects that mindset and a way to celebrate the communities here that keep moving, keep participating and keep finding their own rhythm. For us, that is what ‘In It For The Long Run’ truly means in the UAE.”
The UAE-exclusive 1080v15 will be available at AED 899 across select stores until limited quantities last.
The UAE-exclusive 1080v15 will be available at AED 899 across select New Balance stores in Abu Dhabi and Dubai:
- Dubai: City Center Mirdif, Dubai Hills Mall, Dubai Mall, City Walk
- Abu Dhabi: Yas Mall, Marina Mall, The Galleria Al Maryah Island
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.