New York City, November 8, 2018
Once again, at the most-watched fashion event of the year, Mouawad took its long-standing relationship with Victoria’s Secret to new heights, adorning the Victoria’s Secret Angels with jewelry masterpieces valued in excess of $15 million.
Now in its eighteenth year, the relationship between Mouawad and Victoria’s Secret ensures that the annual Victoria’s Secret Fashion Show, the world’s most anticipated annual fashion extravaganza, sparkles with some of the world’s finest gems.
Held in the glamorous metropolis of New York City, this year’s event saw the A-list of international beauty walk the runway during the Golden Angel segment wearing breathtaking creations by the 128-year-old brand. These magnificent sets of handcrafted Mouawad masterpieces, featuring only the finest diamonds, rubies, emeralds and sapphires, certainly caught the spotlight as VIPs, A-list celebrities, and icons of the fashion world watched on from the front rows.
“It is always an immense pleasure to collaborate with Victoria’s Secret and to marry Mouawad’s exceptional jewelry with the beautiful designs and models that take to the runway,” said Pascal Mouawad, Co-Guardian of the Mouawad brand. “This year’s theme was perfectly reflected in the Mouawad masterpieces, each emanating an unparalleled and unique splendor,” he added.
Mouawad has been behind the inspired collaborations with Victoria’s Secret since 2001, when Heidi Klum wore the first Fantasy Bra named as Heavenly Star. Year after year, Mouawad’s magnificent jewelry has proven to be the perfect partner to this iconic fashion event, a fact that was demonstrated in shimmering style in 2018.
About Mouawad
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
Diamond Manufacturing
In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, a privilege that grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.
Diamonds and gemology have always been a passion for the Mouawads, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records five times, the most recent of which being for the Flower of Eternity Jewelry Coffer ― the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a GWR was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M).
With brothers Fred Mouawad heading the Diamond Division, Alain, the Watch Division, and Pascal, the Retail Division, each Co-Guardian brings his unique business acumen and creativity to the 128-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections, while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
www.mouawad.com
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