ELIE SAAB ANNOUNCES ELIE SAAB JUNIOR, A NEW CHILDREN’S WEAR LINE

ELIE SAAB has the pleasure of introducing its latest addition to the brand’s offering: ELIE SAAB JUNIOR. The Maison has signed two long term licencing partnerships with Simonetta, one of the leading Italian children’s wear companies and with Andrea Montelpare, the market leader in the luxury segment of children’s shoes.

Over the years, ELIE SAAB has developed and evolved from an Haute Couture Maison into a Lifestyle brand, consistently delivering an experience of the brand’s universe through each of its diversified product categories.

With its debut Fall/Winter 2020-21collection launch, the ELIE SAAB JUNIOR line is defined by luxury and refinement, craftsmanship and tradition, with a forward-looking approach towards contemporaneity and innovation, to create true fairytale-like works of art.

“With the introduction of the ELIE SAAB Junior line, we take yet another integral step towards the greater vision we have been working on. This line incorporates our unique DNA allowing us to accompany even the youngest in their style journey offering pieces that fit their tastes and sensibilities, and that are crafted with care and attention to detail. By partnering with Simonetta and Andrea Montelpare we have no doubt that these partnerships will continue to bring our ever-evolving brand vision to life.” Says Mr. Elie Saab.

Niccolò Matteo Monicelli, the Simonetta Spa CEO, adds: “We are honoured to have been chosen by Maison ELIE SAAB and to be its partner for the development of the Junior kids wear line. Proud to include this prestigious luxury brand in our licenses portfolio.”

On another note, Andrea Montelpare (Founder and CEO of the company) comments: “Through unparalleled sensibility and a unique vision, ELIE SAAB has been creating true Haute Couture masterpieces for years, inspiring some of the most elegant women on the planet. Having chosen to trust our expertise in creating its line of shoes for children, fills us with pride, and strengthens our commitment and determination towards the enhancement of our refined, handmade Italian footwear tradition, continuing to guarantee the highest-quality standards.”

Featuring the Maison’s key elements of design and its exceptional contemporary approach towards lifestyle, this first collection of ELIE SAAB Junior Kids wear features soft, noble and tactile fabrics, and  an array of pieces that play into every child’s fashion story: pretty garden dresses that mix dainty lace with silky materials, chic flowy dresses in emblem-print chiffon with dainty bows at the neck, smart tailored trousers and shirts, with crisp collars, frilled shoulders and puffy sleeves, elegant checkered and fur coats, and even cool t-shirts.

As for the ELIE SAAB Junior shoes collection, the Maison focuses on key elements representative of its brand identity, such as embroidery, sequins, leather and studs. Masterfully combined, they create a diverse offering of casual and formal footwear, with ballerinas, low and high boots, sneakers and sandals for girls, and loafers, derbies, sneakers and Chelsea boots for boys.

The ELIE SAAB JUNIOR kidswear collection will be launched during Florence’s Pitti Immagine Bimbo on January 16th, 2020 and distributed in the most prestigious boutiques and Department Stores worldwide. The first collection of ELIE SAAB Junior children’s shoes will be launched at the Andrea Montelpare showroom of Via Pietro Mascagni in Milan, in the San Babila area, and will be available for buyers and influencers starting January 13th, 2020.

About Simonetta

Born in the 50s, Simonetta Spa is a leading company specialized in kidswear in the luxury segment, known worldwide for its excellence product, synonymous with Made in Italy style and elegance.

Research, creativity and innovation combined with historical know-how and attention to sustainability are the distinctive elements of its DNA. In June 2017 Simonetta Spa was acquired by Isa Seta Spa that relaunched its development. Simonetta Spa provides with its savoir faire for the production and the worldwide distribution of the kids collection among some of the most famous and prestigious Power Brands of adult fashion, and signs important exclusive supply agreements.The company is present in Italy and in the world both with its own brand and with the prestigious licensed brands in Monobrand Boutiques, Department Stores and in the best Multibrand and Online shops.simonetta.it

ABOUT ANDREA MONTELPARE

Andrea Montelpare is “the factory of beautiful experiences”: an Italian industry of excellence specializing in the production and marketing of children’s footwear, is a leader in the fashion segment. It is based in Fermo, in the heart of the Marche footwear hub. From artisanal wisdom and quality of materials to experimentation and avant-garde are born the extraordinary collections of the numerous fashion brands in portfolio, Montelpare is the leader designer in the world for children shoes designers.

ABOUT ELIE SAAB

Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the ELIE SAAB house has been established as one of the major leaders in the HAUTE COUTURE category globally, with ateliers based in Paris and Beirut. ELIE SAAB has continued to build on the inherent savoir-faire and innate elegance for which it is renowned, expanding into the Ready-to-Wear, Bridal, Accessories, Eyewear and Fragrance categories. Along with the brand’s most recent ventures into ELIE SAAB Junior, a line of Kids Wear and Accessories, and ELIE SAAB Maison, a home and interiors line, ELIE SAAB joins the premiere league of the world’s global luxury fashion & lifestyle brands.

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