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| A vibrant collection inspired by creativity and imagination |
| Dubai, 7 April 2021Zaid Farouki debuted his Zaid by Zaid Farouki collection inspired by BIC at the Arab Fashion Week last Wednesday. The collection that drew inspiration from the stationery, lighter and shaver leader was heavy on color, playfulness and imagination. The collection includes 23 pieces that featured some of BIC’s most iconic products including the Cristal pen and crayons. The collection also included pieces inspired by the color and texture of the signature ink of BIC as well as the iconic orange outfit of the boy in BIC’s iconic logo. When developing the collection, Zaid asked his grandparents and family members to write letters to him, imparting some of their wisdom to help during these troubling times. Words and messages from these letters were then carried into the fashion pieces as Zaid shares them with the world. The BIC inspired collection also features a set of colorful and retro inspired accessories, with fluorescent chains, spike orange and blue earrings and traditional hats, “tarboosh”, with a twist of color and creativity. |
| Speaking about the collection, JoAnn Kharma, BIC Senior Communications Manager for Middle East, Africa, and India said: “We are proud of our collaboration with Zaid Farouki and we would like to thank the Arab Fashion Council for helping make this partnership possible. At BIC we are all about human expression and fueling the imagination and Zaid truly managed to capture the essence of our brand in his collection. The ‘Zaid Farouki inspired by BIC’ collection is vibrant, colorful, and full of life and I am confident that it will resonate well among fashion lovers.” Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council said: ““It is normal for us at the Arab Fashion Council to introduce designers to global brands for collaboration, but it is the unique for a collaboration of this nature to stand out and make a difference such as the Zaid Farouki x BIC. We are very pleased that Zaid Farouki’s capsule on Human Creativity made it to become one of the many international fashion labels that took inspiration from BIC. We congratulate both BIC and Zaid Farouki on such a stunning collection.” |
| ‘‘Firstly I would like to thank the Arab Fashion Council for their continuous support and for helping form this partnership with BIC. When creating this collection and taking inspiration from BIC, I was reminded of my childhood, the blue pen, the letters that would be written to our loved ones and the many wishes written on sheets of paper. This collection is inspired by my childhood during the 90’s, following a turbulent year in the pandemic I found inspiration in going back to the basics back and the innocent years.’’ said Zaid Farouki, Dubai Based Designer. The collection is available for pre-order on zaidfarouki.com and will soon be available in concept stores. BIC’s connection to art, design, and fashion spans more than 60 years. The brand regularly celebrates the creativity and originality of artists who find great inspiration in creating masterpieces using BIC’s stationery, lighters and shavers products. BIC’s products and designs have made it to the collections of fashion designers and jewelry houses including Dolce & Gabbana, Heygere, Margarita Myrogianni, Maison Martin Margiela, Manon & Lesquoy, Mattijs Van Bergen, Miu Miu, Moschino, Nicole Miller, Oscar Carvallo, Sophie Hardeman, Yasmina Porath and Yves Saint Laurent. |