ELIE SAAB launches virtually in the metaverse, for an immersive experience that takes place simultaneously around the world. For its debut journey, the fashion house collaborates with UNXD, the leading luxury and culture NFT platform, to participate in the Decentraland Metaverse Fashion Week from 24–27 MARCH.
In the world of ELIE SAAB, creative vision ventures beyond physical horizons in the belief that fashion is also about inspiring escapades and extraordinary journeys. Ready to envision the many futures for fashion by exploring the potentials of technology, ELIE SAAB takes its first journey into the metaverse, offering a universally immersive experience of the fashion house to everyone.
ELIE SAAB JR, CEO, states: “We are taking decades of craftsmanship and vision into the future by exploring the relationship between the physical and the metaphysical. Embracing digital innovation allows us to expand the horizons of the ELIE SAAB universe to new communities and push our boundaries within this world.”
ELIE SAAB’s inaugural foray into the metaverse will be in the lush green digital fields of Decentraland, where it will open a two-story virtual flagship during Metaverse Fashion Week from 24–27 March. The luxury boutique gives way to harmonious tones of blacks, whites and metallics, to monogram motifs, signature ELIE SAAB Maison furniture and a curated selection of striking pieces from the latest couture collections. Visiting avatars are invited into this unprecedented ELIE SAAB experience to immerse themselves in the brand by freely navigating the opulent space and engaging in just a small taste of what is to come.
Visit the ELIE SAAB virtual boutique through this link.