Beirut, Lebanon – November 7, 2025: Marking a bold new chapter in its 24-year journey, Advanced Car Rental officially rebrands as ADVANCE, Lebanon’s first customer-driven mobility brand. The launch of the new Naccache flagship branch marks the first location to reflect the company’s enhanced look, feel, and experience.
The rebrand ADVANCE reflects the company’s commitment to customer service excellence and the visionary progression from a traditional car rental company into a comprehensive mobility partner offering flexible, modern, and tailored solutions for everyone; from daily rentals to long-term leasing and the premium RedTie™️ chauffeur service.
“At ADVANCE, mobility starts with you,” said Shady Younis, Co-CEO. “This transformation reflects who we’ve become: a forward-thinking, proudly Lebanese brand that listens to people’s needs and designs smart, responsible solutions that make everyday movement simpler, smoother, and more personal.”
The new brand identity embodies the company’s purpose of empowering people to move forward, their way. Its refreshed visual identity, modernized experience, and customer-first service model align with its campaign slogan: ADVANCE your journey – your way.
The new Naccache branch serves as the flagship location showcasing this brand promise, with different ways to move; be it Rent, Lease, and RedTie™️, reflecting the diversity of solutions.
Rooted in Lebanon yet designed for the future, ADVANCE continues to lead by example in responsible mobility, actively offsetting 28% of its emissions through the ongoing Carbon-Free Journey initiative. Beyond business, ADVANCE has consistently shown up for its community in times of crisis — mobilizing its fleet to transport nurses during the pandemic, deliver medical and humanitarian aid after the Beirut port explosion, and support relief efforts during the 2023 war. Working closely with partners who share its vision, the company remains committed to promoting road safety and advancing sustainable transportation solutions across Lebanon.
“This rebrand isn’t a departure from who we were, but a committed response to listening to our valued customers and attending to their growing needs” added Shady Younis. “It’s the full expression of who we are and who we will always be; a company committed to its customers and ready for the future of mobility in Lebanon.” Reinforced by Tarek Younis, Co-CEO of Advance: “This is Advance, designed for customer mobility needs at the highest quality”