BELLA HADID REVEALS “WHAT MAKES A STAR” IN NEWEST MICHAEL MICHAEL KORS HOLIDAY 2020 AD CAMPAIGN

November 26, 2020 — Michael Kors is pleased to announce the launch of a new Holiday 2020 ad campaign for MICHAEL Michael Kors and Michael Kors Mens featuring a video directed by award-winning filmmaker Shruti Ganguly as well as still photography by Terry Tsiolis.

The upbeat, high-voltage campaign centers on the question “What Makes a Star?” and features an all-star cast fronted by supermodel Bella Hadid, Mayowa Nicholas and Salomon Diaz. In the video, which was co-directed by Sonejuhi Singha, cast and crew share their answers to the question posed by Michael Kors himself, while on set. Offering a peek behind the curtains of a bustling photoshoot, the campaign stars shine in the season’s best handbags, sparkling dresses and cozy outerwear. From energy to big dreams to glamour and attitude, watch the video to see what Bella, Mayowa, Salomon, and Michael Kors have to say about what really makes a star

The still photography, shot in studio, brings to life the brand’s signature glamour and optimism infused with the joy of the season. Bella, Mayowa and Salomon radiate holiday cheer while sporting some of Michael’s favorite must-have gifts and standout styles: embellished bags, party dresses, metallic outerwear, and brilliant shining star details for MICHAEL Michael Kors; outerwear and sport-luxe accessories for Michael Kors Mens.

The global campaign debuted in early November, with ads running in select print issues in the US and Europe. The images will also appear in numerous digital outlets, as well as social media platforms and traditional outdoor media placement. 

New this year, the campaign will also come to life through a special digital and in-store activation titled “MK Edited By…”. The multifaceted experience centers around campaign-star Bella Hadid’s must-have picks from the MICHAEL Michael Kors Holiday season. The first in a series of global activations, “MK Edited by Bella” features her go-to party dress, a metallic heel perfect for any holiday occasion, a pair of chic gold hoops, and two glamorous handbags that are just as good to give as they are to get. The concept will be rolled out to markets internationally, featuring additional  “MK Edited By…” product curations by international influencers. “MK Edited by Bella” will launch on December 3rd in New York, followed by regional activations in major cities worldwide including Milan, Tokyo, and Shanghai.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy.  These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions.  The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances.  You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

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