AMIRI proudly announces its new flagship location in Dubai, at The Dubai Mall, Fashion Avenue, one of the world’s most exclusive luxury shopping destinations. AMIRI continues its international retail expansion to the United Arab Emirates with local retail partner SOHO Middle East. The new location expands the global retail experience, marking the brand’s third international store alongside Shanghai and Tokyo.
Spanning 3,500 square feet, the space continues Mike Amiri’s partnership with Paris-based design studio NOCOD. Translating the AMIRI design code, a dynamic balance of textures and materials forms a contemporary, gallery-like environment inspired by the brand’s craft and artistic language. Guided by architectural cornerstones, signature materials including walnut wood, paloma stone, marble and stainless steel are complimented and contrasted by warm, soft lounge spaces. These carefully curated spaces are defined by a contemporary eclecticism and decorated with Californian flora and furniture chosen by Mike Amiri in collaboration with interior designer Katherine Waronker.
Exhibited in store is a site-specific artwork by California-born, Detroit-based artist Jason REVOK, titled, Spiro_Sm_flr/W_flr/BI_9/22_2a, composed of synthetic polymer and acrylic spray paint on a shaped canvas. REVOK is a self-taught artist whose practice incorporates elements from his background in graffiti art with a singular, post-painterly abstraction, using modest materials and industrial tools to create bold, geometric compositions.
Stocking the full range of Men’s and Women’s ready-to-wear collections, accessories, footwear and leather goods. AMIRI Dubai will offer an exclusive ‘Dubai Palm Tree’ capsule. Consisting of silk shirts and shorts, a tee, hoodie, jersey shorts and hat, pieces are decorated with a new hand-painted botanical illustration, inspired by the Date Palma.
ABOUT AMIRI
AMIRI was founded in 2014 by the Los Angeleno CEO and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.
Now one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI’s momentous growth reflects the brand’s successful reception globally. A fast trajectory followed bi-annual shows at Paris Fashion Week and a robust international wholesale business.
In 2020, AMIRI opened a flagship L.A. store, setting the tone for the brand’s most immersive experience yet – offering up Mike’s contemporary translation of Californian lifestyle and a relaxed expression of American luxury. In 2021, AMIRI opened stores in Las Vegas, New York, and, in 2022, Miami, Tokyo, Shanghai and Atlanta.
ABOUT SOHO MIDDLE EAST
SOHO Middle East is a retailer on a mission to represent the next generation of consumers. SOHO Middle East specializes in innovative fashion concepts, uniquely curated selections, and disruptive on-the-ground and digital campaigns.
The company’s ambition is to transform the Middle Eastern retail landscape by introducing emerging designers and cutting-edge international brands to the region. The dedicated team brings a unique combination of specialized industry knowledge, unrivaled creativity, and entrepreneurial spirit to ensure that SOHO Middle East offers an unparalleled luxury lifestyle experience.
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