LEBANON AS YOU’VE NEVER SEEN BEFORE

Beirut – November 12, 2019: Like every year, the Fernand Hosri Group organized their corporate social responsibility contest – this year – under the theme “Unleash Your Creativity” amongst more than 150 communication students from AUB, St. Joseph’s, AUST, Balamand, NDU, Holy Spirit, LAU and the Lebanese University.

Remy Abou Ghosn. Morgana Issa, Jennifer El Helou, Layale Salem, and Joelle Dagher; five graduating students from the Lebanese University submitted their combined thinking on how to present LEBANON LIKE YOU’VE NEVER SEEN BEFORE via a total communications campaign for a virtual Lebanese travel agency that is active in inbound and outbound tours. The submission was rich with the use of new technology including VR and went far beyond the brief in identifying opportunities and recommending solutions.

To the surprise of the team – who at one stage thought of withdrawing from the race, because they felt helpless against the teams of the foreign universities – their families, university professors and other contestants; they won. The five ladies came first, with flying colors.

Their award being an internship opportunity for one month at the TBWA\RAAD Group in Dubai, with all their travel and accommodation expenses offered by the organizers.

The team were in Dubai till the 7th of November which allowed us the opportunity to talk to them, about their experience. Joelle Dagher commented saying: “interning at TBWA\RAAD provided us an exceptional opportunity for learning about the ins and outs of working in the influential field of marketing, advertising, public relations and image management. For the past month, each one of us had the opportunity to focus on her specific area of interest.”

While Remy Abou Ghosn said Working with people that have high such high level of experience, helped us get day-to-day exposure to the real-world.  

Jennifer El Helou, felt that being involved in making creative decisions, supporting client planning, developing media kits, and performing client focused marketing analysis, has certainly added a lot of value to our academic upbringing.

Layale Salem extended the great thanks and appreciation of the entire team to Fernand Hosri Group for allowing them such a unique opportunity, wishing more companies in Lebanon to try and duplicate the effort towards Lebanese youth.

Morgana Issa thanked TBWA\RAAD management and team for making her – and her colleagues – feel so much at home and expressed interest to join the TBWA\RAAD team in Beirut as she sincerely felt that the Lebanese communications market needed DISRUPTION particularly at this stage, when the entire country is asking for wise change.

About TBWA\RAAD:

TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. The network operates with a team of more than 1,000 people across four main divisions – advertising, digital, shopper marketing and public relations. TBWA\RAAD has been the most awarded agency in the region in 2018 and was ranked 16th most awarded creative agency in the world by The Big Won Report, and 8th bravest agency on the planet by Contagious Pioneers. Clients include: Accenture, Apple, AWR Rostomani Arabian Automobiles, Careem, CNN, du, Essence, Gatorade, Global Village, Henkel, Infiniti, Louvre Abu Dhabi, Mai Dubai, Metlife, Nissan, Pepsico, Pfizer, Qatar Tourism Authority, Singapore Airlines, Standard Chartered. Follow us on Instagram and Twitter and like us on Facebook.

About TBWA Worldwide:

TBWA is The Disruption® Company: the cultural engine for 21st century business. Named one of the World’s Most Innovative Companies by Fast Company and Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as AUDITOIRE, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines.

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