Beirut, June 19th, 2019: SARA Group unveils a new flagship store for Villeroy & Boch in Downtown Beirut in the presence of VIP guests, influential personalities and the media during a glamorous and magical event. The party which was themed ‘Circus Chic’ bedazzled the city of Beirut and kept it in awe.
Guests were welcomed to the new spacious and modern store spread over an area of 200 sqm and located in B11 Residences – Minet el Hosn, for a chance to discover Villeroy & Boch’s latest collections including the outstanding new line “Metro Chic”, as well as a plethora of new home décor and gift products brands and categories.
About Villeroy & Boch
Villeroy & Boch brand has been synonymous with timeless elegance, innovative design and extraordinary quality for over 270 years. Founded in 1748 and headquartered in Mettlach, Germany with an active presence in over 125 countries, the brand has grown to become a world leader in home products design and production. Whether in the areas of bathrooms and tiles, tabletop, or hospitality, the products distinguish themselves through their refined impression, attention to detail and incomparable quality.
About SARA Group
Founded in 1967, SARA Group has established itself as the Middle East’s leading distributor of luxury bathroom products, high-quality ceramics, superior hospitality equipment, beautifully designed tableware, gift items, and home accessories. With over 52 years of existence, a comprehensive portfolio of 100 prominent global brands and a business operation which spans over 75 retail stores, 17 warehouses and 12 offices across 11 countries; the company’s success has come from providing unique lifestyle products and solutions that enable customers to fulfill their functional, design and quality aspirations.