Tucked away in a picturesque corner of Belgravia, the red carpet was rolled out for the beautiful new boutique of W.Salamoon and Sons. The fine jewellers celebrated their launch in London last night, at a sensational cocktail reception held in the Garden Rooms, at the Jumeirah Carlton Hotel.
With over 500 guests in attendance throughout the night, W. Salamoon & Sons welcomed royalty, celebrities, elite individuals, and cultural influences from within the fashion and design industry. The evening saw guests’ being transported to a frosted night of diamond displays as the venue was transformed into a magical autumn spectacle masterminded by renowned event planner Neiman Azzi. Statuesque models including Miss England winner 2013 Kirsty Hazelwood amongst them, showcased the brands most unique pieces. Living statues that were adorned with jewellery blended into the magnificence of the water fountain against a backdrop of live music and entertainment. Guests had the chance to intimately understand the craftsmanship and over a hundred years of expertise that goes into each jewellery piece.
Co-Owner, Gabriel Salamoon of W.Salamoon and Sons said of the event, “We’re very proud to have launched in London at a time where fine jewellery is becoming more prominent. We’re now hoping to establish a trusted and varied client base, grounding our UK launch in confidence and success.”
The event proved to be a successful gesture that will serve to highlight the central ethos of W.Salamoon and Sons, which is that of creating relationships and bonds, both crucial elements of the brand’s design process.
After celebrating their centenary, W. Salamoon & Sons’ arrival in the UK was not a surprise to their dedicated following, but rather as a fulcrum of their plan to internationally establish a brand that has fast become a favorite for the likes of royalty, aristocracy, and people who have a passion for quintessential jewellery design.
http://www.wsalamoon.com/
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“W. Salamoon & Sons”
