August 8th,
2021, Dubai, UAE – MAST Consulting, a home-grown start-up part of the
MAST
Consulting Group, a UAE-based holding company, has announced the launch
of its Customer Intelligence and Analytics App: CIAA. This App has been
designed to
provide a seamless ecosystem to consumers, as they interact with
various brands as well as their service partners.
CIAA
creates a strong digital ecosystem in which consumers can easily
connect with brands to manage
their assets, and also receive post-sales service support. CIAA is an
integrated, innovative digital solution, that provides a completely
personalized user experience for end consumers.
With
the help of CIAA, brands can also monitor the overall performance of
their service partners
and ensure a higher level of consumer satisfaction. This will help
boost the operational efficiency of the brands and service partners
while preventing any kind of revenue leakage as they provide their
services to their customers in a transparent manner.
On
the launch of Customer Intelligence and Analytics App, Abhay Pandey,
the Founder of MAST Consulting
Group, and CEO of MAST Consulting, said: “UAE is the land of
innovation, opportunities and possibilities. At MAST Consulting, our
vision is aligned with the larger goals of the UAE government. Our aim
is to build an enhanced digital infrastructure for all
our clients. Our latest digital innovation, CIAA, helps
brands offer excellent customer service, build brand affinity, and
align themselves with ‘Towards the
Next 50’, as directed by His Highness Sheikh Mohammed bin Rashid Al
Maktoum, Vice President and Prime Minister of the UAE, and Ruler of
Dubai.”
Powered
by analytics and consumer intelligence, CIAA establishes a secure
channel for consumers to
share their data, provide feedback, and also rate the quality of
products and services. This will help brands build the right kind of
experience, increase engagement, and learn what their end-users truly
desire. It will also help resolve any early warning
signs of customer dissatisfaction, thereby enhancing the retention of
existing customers. The App will empower brands to create a targeted
experience for their customers, across marketing and after-sales
service, allowing cross-selling and upselling of new
features and benefits, while also providing users with easy access to
AMC packages and Warranty details. This will help brands to generate new
revenue from existing customers, and to design key product launch and
after-sales service strategies, while providing
end-users a transparent platform to engage with brands.
“Being
a home-grown start up, we understand the needs of UAE based customers.
With the launch of
our Customer Intelligence and Analytics App, we look forward to
connecting customers, brands, and their partners on a single digital
solution, which ensures the best user experience for all stakeholders”,
added Abhay.
MAST Consulting is a technology advisory start-up and consulting firm, with over 100 clients in the Middle East, the Indian subcontinent, and Africa. It works with several market leaders; including Dubai International Finance Centre (DIFC), Al Futtaim, Dubai Holding, Danube, Panasonic, and Hitachi, among others. MAST Consulting is a part of the MAST Consulting Group, a UAE-based holding company comprising MAST Consulting, MAS Tech General Trading LLC and MAST Advisory Services, together offering a gamut of services across industries, from consulting, to system integration and feasibility advisory.