Beirut, Lebanon, June 11th 2016 – Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has launched its 10th annual “Make a Difference” Ramadan Campaign this week, encouraging local communities to donate a selection of items at its shopping malls, leisure and entertainment destinations and Carrefour stores to help families in need.
During Ramadan, Majid Al Futtaim will place special donation boxes in convenient locations in all of its destinations across Bahrain, Egypt, Lebanon, Oman, and the UAE, encouraging visitors to donate everyday essentials including books, clothes, foods, toys and electronics.
Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding said: “In line with our vision to ‘Create Great Moments for Everyone, Everyday,’ the ‘Make a Difference’ Ramadan Campaign brings us together with local communities to support those in need during the holy month. For ten years, we have seen the campaign help capture the true spirit of Ramadan amongst communities, and motivate individuals and families to make a difference by helping those less fortunate. The campaign continues to be one of our most successful annual charity activations and we hope to increase donations once again this year.”
Across the region, Majid Al Futtaim partners with charitable organisations such as the Islamic Association in Bahrain, Life Makers in Egypt, Bassma and Al-Mabarrat association in Lebanon, Dar Al-Atta in Oman, and Red Crescent in the UAE, ensuring timely and appropriate distribution of all donated goods through their humanitarian network during Ramadan. Last year, the company collected more than 36 tonnes of donated items, which were distributed to families in need across the region through its humanitarian aid partners.
Sandra Klat Abdel Nour, President of Bassma, declared: “We are proud to be part of this regional campaign, following our successful cooperation with City Centre Beirut during the past 2 years. This inspiring initiative reflects the spirit of Ramadan which relies on the family, the spirit of giving and perpetuates traditions that are of important values in society.”
“In this blessed month of Ramadan which holds noble messages such as sharing, empathy, forgiveness and the love of the others, Al Mabarrat association is grateful to City Centre Beirut for promoting these values and creating awareness among kids and adults to give and share with the less fortunate aiming at creating a healthier and happier community”, commented Mr. Jaafar Akil, Public Relations Director of Al-Mabarrat association.
Starting on the first day of Ramadan and continuing into Eid, the ‘Make a Difference’ Ramadan Campaign will provide easily accessible donation points at Majid Al Futtaim assets across the region, including Mall of the Emirates and City Centre malls. Collection points can also be found in participating Carrefour, Magic Planet, Ski Dubai and VOX Cinemas. Furthermore, customers can make donations through Najm, Majid Al Futtaim’s Visa credit card.
-Ends-
Media Contact:
Impact Porter Novelli
Myrna Abou Mrad el Khoury
+961 1 337666