L’ORÉAL PARIS UNVEILS AN EXCLUSIVE COLLABORATION WITH ELIE SAAB

IT’S A CREATIVE MEETING OF MINDS. SEAMLESSLY JOINING THE EXPERTISE OF TWO BRANDS WITH BEAUTY AND CRAFTSMANSHIP AT THEIR HEART, THE RESULT IS ONE EXQUISITE UNIVERSAL MAKEUP COLLECTION.

Introducing L’Oréal Paris X ELIE SAAB; a modern mash up of elegance and power to create a makeup experience set to enthrall and empower. The inspiration behind this couture collection? The ‘Power Of Grace’; a notion which infuses the codes of la maison ELIE SAAB; elegance, femininity and grace with L’Oréal Paris’ empowering message of self-worth.

‘It’s an honor to partner with la maison ELIE SAAB. More than just a fashion collaboration, the launch of this universal collection allows L’Oréal Paris and ELIE SAAB to infuse these unprecedented times with optimism, beauty and self- worth; an accessible way for every woman to indulge in a little escapism and experience the strength that comes from beauty. ‘

Delphine Viguier-Hovasse, L’Oréal Paris Global Brand President

The Power of Grace

L’Oréal Paris X ELIE SAAB is an invitation for women to embrace their individuality, amplify their femininity and own the power of grace by way of one covetable limited-edition makeup collection.

As masters of their respective elds where detail is everything, this iconic pairing illustrates a mutual passion for craftsmanship and savoir faire where luxury and re nement meet L’Oréal Paris’ well-established expertise in color innovation and formulation excellence.

ELIE SAAB afcionado Cindy Bruna heads up the campaign anked by Luma Grothe and Mei Jiang who join her in celebrating the universality of the collection.

The campaign invites all women to be the architects of their own destinies. And what does grace mean in 2021? It’s about magnifying a woman’s elegance and femininity whilst giving her strength and power; an alluring escape from our current reality by indulging in the lightness and whimsy of beauty in all its forms.

“My passion has always been to make women feel beautiful and makeup has the ability to highlight every woman’s natural beauty. As the nishing touch to a look or an accessible way into the world of couture, makeup allows every woman to experience a touch of ELIE SAAB magic every day.”

L’Oréal Paris X ELIE SAAB is an invitation for women to embrace their individuality, amplify their femininity and own the power of grace by way of one covetable limited-edition makeup collection.

As masters of their respective elds where detail is everything, this iconic pairing illustrates a mutual passion for craftsmanship and savoir faire where luxury and re nement meet L’Oréal Paris’ well-established expertise in color innovation and formulation excellence.

ELIE SAAB a cionado Cindy Bruna heads up the campaign anked by Luma Grothe and Mei Jiang who join her in celebrating the universality of the collection.

The campaign invites all women to be the architects of their own destinies. And what does grace mean in 2021? It’s about magnifying a woman’s elegance and femininity whilst giving her strength and power; an alluring escape from our current reality by indulging in the lightness and whimsy of beauty in all its forms.

“My passion has always been to make women feel beautiful and makeup has the ability to highlight every woman’s natural beauty. As the nishing touch to a look or an accessible way into the world of couture, makeup allows every woman to experience a touch of ELIE SAAB magic every day.”

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