Wednesday 10th and Thursday 11th February marked a special Valentines event for all those fond of glorious jewellery design, luxury retail therapy and raising money for a worthy cause in the process.
The ‘Hearts of gold’ event was hosted by W. Salamoon & Sons fine jewellery brand and cited by three of the most prestigious variety of companies- LMS –Dr. Vali, Aruna Seth shoes and fashion brand SAFIYAA in support of top model and successful entrepreneur Nadya Abela’s children’s charity ‘Nadezda’ ( meaning hope). A charity that works to ensure that children from most underprivileged families, grow up in healthy environments.
Opening the doors to its luminous Belgravia boutique and two days filled with champagne and canapés from exclusive Selfridges Marc patisserie, W. Salamoon & Sons hosted VIP clientele and supporters which included the beautiful Mrs. Nadya Abela herself, philanthropist Barbel Abela, , H.E the Lebanese ambassador Inaam Osseiran with the Lebanese consular Tony Frangieh, celebrity life coach and author Carmel Greenwood, the striking and high flying businesswoman Natacha Tannous with her international football star Michael Ballack, as well as dignitaries such as H.R.H Princess Habibah of Malaysia and Made in Chelsea celebrity Victoria Baker Harber.
Fashion designer SAFIYAA showcased a stunning capsule collection of pieces which proved a success to the impressive guest turnout. Aruna Seth’s shoes dazzled on display creating a true fashion marvel.
LMS CEO and dermatologist to the stars Dr. Vali was also on hand throughout both days to give complimentary and insightful consultations, while the essence of the occasion was to stay true to the spirit of ‘SHINE INSIDE OUT’ which is W. Salamoon & Sons core ethos and campaign slogan.
Most importantly the ‘Hearts of Gold’ collaboration succeeded with its namesake and effort, as it managed to raise a joint sum of money with a percentage of every purchase made for the event going towards ‘Nadezda’ charity fund. Proving that the significance of love this valentines, reaches out and captures the true gift of giving, in the most perfect way.