Beirut, 03/06/2015: Following its acquisition of The “Old Bushmills” Distillery Company Limited, Jose Cuervo has confirmed distribution and marketing plans for Bushmills Irish Whiskey. Ets. Antoine Massoud sal (EAM) will take over distribution and marketing of the Bushmills brand in Lebanon effective from 01/06/2015.
A family-owned multinational drinks business, Jose Cuervo now has a strong foothold in the growing Irish Whisky category and is using its wide-ranging experience to develop markets for Bushmills, which is now one of the biggest brands in its portfolio.
Yiannis Stratos, Regional Director for Jose Cuervo International, commented, “This is a very exciting time for Bushmills. We’re delighted to have EAM on board to help us grow the Bushmills brand in our market. The arrangement will help us bring this famous whiskey, crafted for centuries on Ireland’s north coast, to a wider range of consumers.
The Old Bushmills Distillery’s portfolio boasts six award-winning variants including Black Bush and 10 Year Old, 16 Year Old and 21 Year Old Single Malts.
Ets. Antoine Massoud SAL, a leader of alcoholic drinks supplier for the on/off-trade, is thrilled to add Bushmills to its portfolio.
David Massoud, Brand Manager of Jose Cuervo, stated, “Bushmills has a strong heritage and a carefully crafted smooth taste and this is a fantastic addition for us to broaden our unrivalled portfolio and satisfy the demand for this type of product.”