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On Friday 19th of February 2016, Brandcell held its first edition of Brandcell Conversations. Participants from several industries were gathered to discuss the theme of Innovation in Business.
The mix of discussions, guest speakers, workshop and presentations resulted in a very interactive and dynamic morning session that allowed a better understanding of the main barriers facing Lebanese companies and outlining the enablers that would help them innovate: by thinking differently, using new design-led approach and tools mixed with proven strategy solutions as the ones used by the international innovation design consulting firms in the world and by Brandcell consulting in Beirut and Dubai in partnership with Liveworkstudio global design firm.