Beirut Gears Up for Ecom Fest 2025: The Region’s Largest Digital Business Event and a Launchpad for Lebanese Talent

Jad Fakhani, better known as Wolfofbey, is back with the highly anticipated second edition of Ecom Fest, the Middle East’s biggest e-commerce and digital Business event, in partnership with Whish Money. Taking place on July 26, 2025, from 10 AM to 10 PM in Beirut, Lebanon, (In Ava Venue) this year’s event is expected to welcome 4,000 to 5,000 attendees for a full-day experience of learning, connection, and opportunity. Following the massive success of the 2024 edition, which attracted over 3,000 people, Ecom Fest 2025 is shaping up to be even more impactful. With Whish as the platinum sponsor, and support from partners including CFI, Artists&More, and Mobile Arts, the event will feature an impressive lineup of international speakers and industry leaders. Names like Eddie Maalouf, Arab, George Saliba, Mahdi Shafiei, and more will join forces with top creators, marketers, and digital professionals – alongside key figures from the Lebanese government – to explore the future of e-commerce, digital innovation, and entrepreneurship. But beyond the big names and high-level panels, Ecom Fest 2025 is a mission-driven event — one that reflects Jad Fakhani’s larger vision to empower youth, create jobs, and make Lebanon a hub for digital innovation. In a country where many young people feel the only option is to leave, Jad Fakhani is showing a different path; one where digital careers, remote work, and e-commerce can allow them to thrive at home. Through his company Beycom, Jad has already helped grow the careers of hundreds of local creatives and strategists. His educational platform, The Engine, has trained over 5,000 students in digital skills, helping many of them start freelance careers, land remote jobs, or launch their own online businesses. “The biggest resource Lebanon has is its people; especially our youth,” said Jad. “But for too long, they’ve been told they need to leave to succeed. We’re proving that with the right skills, mentorship, and platform, they can succeed right here.” Ecom Fest is part of that platform. It’s not just a stage for global leaders; it’s a bridge connecting young talent in Lebanon with real opportunities. “Ecom Fest is not just a stage, it’s a bridge. A bridge between global leaders and young Arab talent, between dreams and execution. We’re building a future where Lebanon becomes a launchpad, not a limitation”. Fakhani Added. Ecom Fest is just the beginning. Jad and his team plan to expand the movement regionally, with events planned for the UAE, Saudi Arabia, and Egypt. In Lebanon, Beycom and The Engine will continue to launch training programs, school partnerships, and digital incubators to support youth-led innovation. Pop-up masterclasses, community retreats, and networking dinners will also be rolled out throughout the year, helping to grow a sustainable ecosystem around Lebanon’s emerging digital economy. Whether you’re a young entrepreneur, marketer, business leader, or student with a dream, Ecom Fest 2025 is the place to connect, learn, and take the next step.