Nissan latest brand logo makes its regional debut

• Following a global unveil last year, Nissan’s redesigned brand logo has now been installed in a showroom within the region
• Updated retail design concept to reflect the digital generation while staying true to Nissan DNA
DUBAI, UAE (25 March, 2021) – Nissan has implemented its new brand logo for the first time in the Middle East, marking a new visual era for the brand in the region. The modern and digital-friendly logo, unveiled last year, signifies Nissan’s future-focused vision, while staying connected to its rich heritage and tradition of innovation.

The logo also embodies the global Nissan NEXT brand direction announced last year, reflective of Nissan’s pioneering efforts in electrification and digital connectivity. The dealership will feature a refreshed visual identity in line with the latest chapter in Nissan’s continuous evolution to an innovative mobility brand of the future.

The facility was also developed keeping in mind shifting customer demands towards a digitally augmented, personalised experience. The showroom will maintain the essence of the Nissan Retail Concept, infusing new design elements into the external fascia as well as the interior styling to ensure a more welcoming setting for customers.

Thierry Sabbagh, Managing Director, Nissan Middle East, said: “The Nissan NEXT brand direction continues to guide all our activity in the Middle East – and the arrival of this new logo and latest retail concept underlines our commitment to offer customers exciting automotive retail experiences. While digitalizing our retail journey has been critical to adapt to today’s ever-changing environment, our dealer network remains pivotal to our regional presence – and we are dedicated to ensuring a seamless shift between online and in-vehicle engagement to meet customers where they are.”

The new Nissan logo and updated retail concept will be rolled out across all retail outlets in the Middle East region.

For more information, please visit: https://www.nissan-me.com/

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