Data gathered by Safe Betting Sites indicates that the top ten leading online gambling companies have $23.62 billion in brand value. The value is based on the 2020 figures.
According to the data, Wynn Resorts has the highest brand value at $3.81 billion followed by Genting at $3.48 billion. With a brand value of about $2.89 billion, Galaxy Macau is the third-highest ranked online gambling company.
The Venetian Macao lies in the fourth spot at $2.31 billion followed by Marina Bay Sands at $2.22 billion. China-based City of Dreams has a brand value worth $2.04 billion, followed by International Game Technology’s $1.91 billion.
Sands China brand value of $1.78 billion places it in the eighth slot followed by bet365 and Scientific Games occupy the ninth and tenth slots with a brand value of $1.59 billion each.
Growing smartphone penetration
The research report acknowledges that online gambling has been growing recently. According to the report:
“The rise in online gambling has been propelled by young people due to factors like lack of payment restrictions and rapidly growing smartphone penetration. Most gambling companies are putting their products on mobile thanks to the potential to spawn a massive real-money gaming industry.”
The Safe Betting Sites research also compared the brand value of leading brands in the United States as of 2020 where technology-based companies are dominant.
Online retail giant Amazon has the highest brand value at $220.79 billion followed by Google at $159.72 billion while Apple occupies the third spot at $140.52 billion Microsoft with a brand value worth $117.07 billion is ranked fourth while Facebook is fifth at $79.80 billion.
Supermarket chain Walmart has the sixth-highest brand value at $77.52 billion followed by Verizon at $63.69 billion. AT&T has the eighth-highest brand value at $59.10 billons followed by Walt Disney and The Home Depot at $56.12 billion and $50.51 billion respectively.
In total, the US top brands have a value of 1.02 trillion which is more than forty-three times than leading gambling and betting companies.