In line with the bank’s new strategy for the coming 5 years that concentrates on customer personalization and improving customer experience,
Credit Libanais announced the launch of “The metallic”.
This exclusive metal card is the first of its kind in Lebanon.
It targets ultra-high net worth customers and offers elite clientele privileges and services that cater to their lifestyles.
This card is offered by invitation only.
Its name is inspired from the material it is made of, thus “The metallic” is engraved as signature mark.
It is a unique card, made from metal, with a minimalist design, sleek look, refined touch, unusual weight and embedded with contactless technology; it will grab everyone’s attention and make its holder feel delightfully empowered.
It is meticulously crafted to redefine the cardholder’s status and surpass all expectations as it offers a wide array of advantages; an unmatched round the clock concierge service ready to make any wish accessible, such as booking your stay at luxurious hotel chains, a dedicated specialized private banker that provides strategy on family wealth planning, advices on investment portfolio and run your daily banking needs, hence redefining your banking experience.
In addition to private jet rental offers, luxurious travel experiences, handpicked partner offerings, access to the most innovative loyalty program “Spectrum” that comes with a generous welcome bonus of 5,000 points.
Mrs. Randa Bdeir, Deputy General Manager and Head of E-Payment Solutions & Cards Technology at Credit Libanais seized the opportunity to highlight that
“The metallic” World Elite from Mastercard is the first of an upcoming series of cards that will see the light in the next months. She also added that “The metallic” is more than just a statement, itcomes with a top-of-the-line unique customer value proposition offering tailor-made privileges introduced for the first time in the market; unsurpassed insurance programs that offer cardholders travel and medical coverage up to $2,000,000, a card rental coverage up to $100,000 and purchase protection coverage up to $75,000 in addition to complementary unlimited access to VIP airport lounges.
Mrs. Bdeir added: “The launch of “The metallic” card in Lebanon caters to the needs of VVIP consumers who require personalized and exceptional treatment, recognition, preferential access as well as global acceptance.
I strongly believe this card with its unique and distinctive value proposition will match our customers’ aspirations and particular lifestyle”.
Mr. Ramzy Al Amary, Country Manager for Levant, Mastercard said: “With a distinctive feature and top of the line offering, The Metallic offers consumers unparalleled benefits that come with being a Mastercard cardholder. As Lebanon moves further towards becoming a cashless society, consumer demand for digital payments is becoming increasingly sophisticated, and the need for personalized engagement continues to grow. As a global technology leader in payments, Mastercard understands these needs and is well poised in making every day card payments for Lebanese consumers luxurious, effortless and rewarding.”