Credit Libanais Group launches MIRA (My Intelligent Responsive AI Assistant), a next-generation AI banking assistant that transforms everyday banking into a simple, fast, and fully conversational experience.
With MIRA, banking becomes as easy as asking a question. Customers no longer need to navigate menus, wait on calls, or visit branches for routine tasks, they simply ask, and MIRA understands, responds, and executes instantly.
MIRA is now live across Credit Libanais Group’s digital platforms: C (the Credit Libanais mobile banking application), Wink Neo (Lebanon’s leading digital wallet) and is also accessible via WhatsApp for authorized users.
Powered by the Cloudfish AI platform (cloudfish.ai) and advanced Natural Language Processing (NLP), MIRA understands customer intent, interprets complex requests, and delivers instant, human-like responses around the clock. Available in English, French, and Arabic, MIRA enables customers to access information, manage services, and receive guidance through simple, natural conversations.
Unlike traditional assistants, MIRA is built around three core capabilities:
KNOWS
MIRA understands each customer to deliver highly personalized banking experiences.
REMEMBERS
MIRA retains the history and context across interactions to ensure seamless, continuous engagement.
ACTS
MIRA securely executes authorized banking actions on behalf of customers, including accessing account information, reviewing transaction history, managing cards, initiating transfers and service requests, monitoring rewards balances, calculating miles conversions, and surfacing redemption opportunities all within a seamless, consistent, and continuous experience across platforms.
MIRA is secure, multilingual and designed to make banking more accessible for everyone. Sensitive actions, including transfers and card-related requests, are protected through OTP authentication, ensuring full safety and control.
MIRA also brings proactive intelligence to banking by keeping customers informed in real time; she alerts users about low account balances, card expiry or renewal needs, and reward points nearing expiration, helping them stay in control and aware of any update related to their accounts, cards, and rewards.
Whenever human expertise is required, MIRA seamlessly transfers the conversation to a Credit Libanais representative while preserving the full interaction context, ensuring a smooth and personalized customer experience.
Commenting on the launch, Randa Bdeir, Deputy General Manager and Head of Electronic Payment Solutions and Card Technology at Credit Libanais, said:
“In today’s rapidly evolving digital world, customers expect banking to be simple, intelligent, and personalized. With MIRA, we are introducing a new generation of banking experience that combines the power of artificial intelligence with the trust and reliability of Credit Libanais.
MIRA is more than a chatbot. It knows our customers, remembers their preferences and interactions, and acts on their behalf to deliver secure and meaningful banking services through natural conversations.”
Bdeir added:
“Our vision is to make banking accessible, intelligent, and available to everyone, anytime and anywhere. Whether a customer is banked or unbanked, MIRA provides personalized guidance, instant assistance, and seamless access to financial services through the platform they already use.”
More than a digital assistant, MIRA represents the future of intelligent banking bringing together technology, personalization, accessibility, and human-centered service to create meaningful customer experiences across the Credit Libanais ecosystem.
This launch reflects Credit Libanais’ ongoing commitment to innovation, financial inclusion, and shaping the future of banking in Lebanon and the region.
With MIRA, just ask and it’s done.