Beirut, November 2014: T. Gargour & Fils has launched a temporary Mercedes-Benz Concept Store in Lebanon, a new and innovative concept of luxury at the Mercedes-Benz showroom in Dora from November 5 to 15, 2014.
The official opening was preceded by an event attended by representatives of the press and the media on November 4, who reveled in the atmosphere of modern luxury. After welcoming the guests, Stephan Haji Touma, Chairman of T. Gargour & Fils, talked about this innovative concept: “The concept store initiative saw the light because Mercedes-Benz seeks to satisfy all their clients, ages, and lifestyles, with a car that suits every aspiration. We also wanted to highlight all the advantages offered by our famous star and devise a new and different experience for the Lebanese people”. And he added “This modern luxury characterizes Mercedes-Benz lovers, who only accept the very best. They enjoy the freedom of choice and take the time they need to express their personality”.
Mercedes-Benz’s legendary innovation and excellence are reflected once again in its launching of the Concept Store in collaboration with leading innovators from fields as various as arts, design, fashion, and culinary, who all based their amazing innovations and designs on the Mercedes-Benz brand inspiration.
For his part, Mike Belk, President & CEO Daimler Middle East and Levant, explained the concept of modern luxury: “Mercedes-Benz has always been synonymous with perfection, embodying through modern luxury the unique personality of its customers and always selecting the best for them. This is what distinguishes the Concept Store, which highlights the unique collections that were exclusively designed by prominent artists for Mercedes-Benz brand. “
This extraordinary experience combines different lifestyles in one showroom, each of which is highlighted through the Concept Store’s distinctive decor in Lebanon. During this limited period, unique pieces crafted by talented artists, bold designers, and culinary experts will be showcased, with a particular focus on the requirements and tastes of the discerning Lebanese people. It is expected that this event will attract a large number of visitors and will be punctuated by various entertainment moments. This innovative idea embodies the vision of T. Gargour & Fils, the leading company that seeks to provide the best customer experience through its organization of a number of special events throughout the year. If you love exclusivity, luxury, and innovation, then do not miss this event from Nov. 5 to Nov. 15!