- In 2025, smart is further enhancing its global business operation, with plans to expand into over 10 new overseas markets.
- Today, smart announced a partnership with T. Gargour & Fils Group (referred to as “TGF Group”) to explore emerging markets in the Middle East, including Lebanon, Jordan.
- Recently, the smart #1 and #3 have been launched in Lebanon and are set to debut in Jordan. Currently, smart’s business network spans 34 countries and regions worldwide.
(Hangzhou, 2025) Today, the new-premium intelligent auto brand, smart announced further expansion of its Middle Eastern business by partnering with T. Gargour & Fils Group to introduce the new generation of smart product portfolios to markets including Lebanon and Jordan. Recently, the smart #1 and #3 have been launched in Lebanon and are set to debut in Jordan. Currently, smart’s global business network has now extended to 34 countries and regions.
Ms. Mandy Zhang, Global CMO of smart, said, “In 2025, the renewed smart brand embarks on its second 5-year journey. As a global brand, we’re accelerating operations. Our collaboration with TGF Group underscores our dedication to expanding in emerging Middle Eastern markets. TGF Group, with its rich experience in operating premium automotive brands and a highly reputed, seasoned team, is a strategic partner. We are confident that this partnership will further enhance smart’s global brand image and deliver exceptional brand, product, and service experiences to more customers.”
Driven by rising environmental awareness, supportive policies, and continuous technological advancements, the new energy vehicle market in the Middle East, particularly in Lebanon and Jordan, is witnessing rapid growth. This trend speeds up the region’s transition to green mobility and presents new opportunities for smart.
As a nearly century-old trading and automotive distribution group in the region, TGF Group has been appointed the exclusive distributor of Mercedes-Benz in Lebanon and Jordan since 1954.
Mr. Cesar Aoun, Managing Director of T. Gargour & Fils Lebanon, said, “Amid the current wave of new energy vehicles, we are thrilled to experience the renewal of smart that embodies forward-thinking design and sustainability and introduce this brand to customers in our region. We look forward to embarking on this exciting journey with smart and exploring more possibilities for green mobility in the Middle East.”
Following a “China-Europe, dual-home” global development strategy, smart continues to grow its business footprint worldwide, and now spans 34 markets in China, Europe, the Middle East, Southeast Asia, Oceania, and Latin America. In 2025, the brand is expanding its partnerships to over 10 new markets. Stay tuned for more details on the rollout of smart vehicles in the Middle East and beyond.
About smart Automobile
Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. smart Automobile was officially established in 2019 with a forward-looking “China-Europe, dual home” global development strategy, and is committed to becoming a world-leading, new-premium, intelligent and all-electric auto brand.
Following the comprehensive renewal of the brand, product and business model, smart will “Sprint to the Next Level” and has updated its brand claim. “open your mind” reflects a commitment to embracing diversity of thoughts, cultures, and beliefs, with an optimistic and open attitude, and making inspiration a reality through innovation. Engineering, research, and development for the new generation all-electric vehicle portfolio is led by the smart R&D team, with the Mercedes-Benz Global design team overseeing vehicle design. smart has introduced three SUV models, namely the #1, #3, and the all-new smart #5, which indicates the brand’s formal foray into the premium mid-size all-electric SUV market segment.
About T. Gargour & Fils Group
Since introducing Mercedes-Benz to the Middle East in 1954, TGF Group has set the standard for dealerships in the Levant. Built on strong customer relationships, T. Gargour & Fils remains committed to excellence in sales and after-sales services, continuously meeting the region’s evolving needs. With a vision to always lead in customer satisfaction and operational excellence, TGF delivers top-tier automotive products and services, exceeding stakeholder expectations while upholding its legacy of quality and innovation.