Dubai, UAE – 24 November 2025: Chery UAE, represented in the country by AW Rostamani Group, has announced the launch of the TIGGO 9 Bold Edition, a special-edition SUV that redefines what it means to drive with presence, personality, and precision. Designed for those who view their vehicle as an extension of their style, the TIGGO 9 Bold Edition brings a refined sense of craftsmanship and visual drama to the road.
Every curve and detail has been reimagined to embody confidence, elegance, and poise. The updated TIGGO 9 Bold Edition showcases distinctive design refinements that set it apart, each echoing a unique attitude and elevated craftsmanship to reflect the character of its driver, with distinct configurations, defined finishes, and bold color accents.
Equipped with the all-new TIGGO 9 Bold Edition upgrades, each configuration features carbon-fiber accents on the bumper, side mirrors, and rear diffuser, along with black-painted wheels,red brake calipers, blacked-out logos, and a glossy black spoiler, imparting a dynamic edge to its classic commanding presence. A Special Edition badge completes the look, conveying a subtle exclusivity and marking the TIGGO 9 Bold Edition as a collector-worthy evolution of Chery’s design language. As for the interior, the cabin opens to reveal an Alcantara-finished roof and pillar pair with a White Starlight ceiling that scatters soft light across the interior like a starry night sky, creating an ambiance of serenity, comfort and modern luxury.
Subtle design variations further enhance the TIGGO 9 Bold Edition’s individuality. Striking orange brake calipers add a dynamic touch of personality, while select interiors feature vibrant orange leather upholstery that infuses the cabin with vibrancy and energy. Exteriors are equally decked out with character in mind, boasting finishes that range from an advanced Nano Ceramic protective coating that enhances natural shine, resists wear and UV damage, and keeps every surface looking pristine for years to come, to matte textures that convey understated strength and sophistication.
Beyond its striking aesthetics, the TIGGO 9 Bold Edition continues to deliver a seamless, technology-driven ride. Its 10.25” LCD instrument cluster and 15.6” central control display keep drivers connected through Android Auto and Apple CarPlay, complemented by voice control, wireless charging, a rich 8-speaker sound system, and intelligent driver’s assistance systems.
Perfectly attuned to the UAE’s discerning drivers, the TIGGO 9 Bold Edition embodies the region’s passion for innovation and individuality. In a market where vehicles are an expression of lifestyle rather than mere transport, the Bold Edition stands out as the ideal balance of premium design, advanced technology, and refined comfort. It’s crafted for those who express themselves with taste and get beyond the wheel to make a daring statement, merging performance with elegance to command attention at every turn.
Now available across Chery UAE showrooms, the TIGGO 9 Bold Edition invites owners to explore a new dimension of sophistication, where luxury isn’t loud, but confidently bold. Own it, and you own the road ahead.
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).