- The new digital platform offers an interactive experience, enabling customers to explore the latest Chery models available in the UAE anytime, from anywhere.
- The platform serves as the first step in the car-buying journey, helping customers research and discover their ideal vehicle before visiting a showroom and taking a test drive ahead of making their purchase decision.
Dubai, UAE – August 17th, 2026: Chery UAE, part of AWR Automotive, has unveiled its new 360° Virtual Showroom, offering customers a comprehensive digital experience that allows them to explore the brand’s latest vehicle lineup from anywhere, at any time.
Designed to make every stage of the ownership journey more convenient and informed, the interactive platform enables customers to experience Chery’s latest models in remarkable detail before stepping into a physical showroom. Through intuitive navigation and high-definition 360° views, users can explore each vehicle from every angle, discover interior layouts, review key features and specifications, and compare available exterior color options, all from their mobile, laptop or tablet, wherever they are.
Chery UAE’s Virtual Showroom showcases the vehicles currently available to customers in the UAE, providing a realistic and locally relevant experience that reflects the brand’s offering in the country today.
The platform currently features the TIGGO 9 CSH, TIGGO 9, TIGGO 8, TIGGO 7 CSH, TIGGO 7 Champion, TIGGO 7, TIGGO 4 and Arrizo 5, with additional models set to be introduced in the coming months as the product portfolio continues to expand.
The launch reflects Chery UAE’s ongoing commitment to enhancing the customer experience through digital innovation, while creating a seamless transition between online research and in-person vehicle discovery. Whether customers are comparing models or seeking to narrow down their options before a showroom visit, the Virtual Showroom provides round-the-clock access to information that supports more confident purchasing decisions.
Commenting on the launch of the virtual showroom, Zaher Sabbagh, Director of Chery UAE, highlighted that customers increasingly expect greater convenience and flexibility across every aspect of their daily lives, particularly when purchasing a new car. He said: “By launching our virtual showroom, we are reasserting our commitment to enhancing the customer experience and being closer to our customers throughout their purchase journey, from initial research and exploration through to the final buying decision. The platform provides an interactive and transparent digital experience, giving customers valuable information before they visit one of our showrooms and helping them arrive with greater confidence. This launch marks another step in our ongoing efforts to deliver a customer experience built around innovation, convenience and trust.”
The Virtual Showroom complements Chery UAE’s growing network of showrooms across the country, enabling customers to begin their journey online before seamlessly progressing to test drives, personalised consultations and vehicle purchases through the brand’s physical retail network.
Customers can experience the Chery UAE Virtual Showroom by visiting cheryuae.com/en/virtual-showroom
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).