Chery UAE Puts Young Imagination in the Driver’s Seat This Year of Family
Dubai, UAE – 4 November 2026: Chery UAE, part of AWR Automotive, a subsidiary of AW Rostamani Group, is bringing back Chery Got Talent, inviting children and families across the UAE to turn their ideas into designs through a series of interactive workshops at Chery showrooms in Dubai, Sharjah and Abu Dhabi, starting on 7 November.
Building on the first edition of Chery Got Talent, which launched earlier this year as the opening initiative of the Chery Kids platform, the initiative invites children to design and customise their own miniature Chery cars, then share their creations through a social media competition.
Workshop Dates and Locations
The workshops will take place at three Chery showrooms:
- Saturday, 7 November – Chery Showroom, Sheikh Zayed Road, Dubai
- Saturday, 14 November – Chery Showroom, Sharjah
- Saturday, 21 November – Chery Showroom, Abu Dhabi
Each session will run from 11:00 AM to 4:00 PM, giving families a hands-on activity built around play and discovery.
How Chery Got Talent Works
Each young participant will receive a miniature Chery car to design and customise, encouraging them to experiment with colour and express their own ideas. Finished designs will then be entered into a social media competition on Instagram, giving young designers a wider audience for their work, with exciting grand prizes awaiting the winners.
Celebrating the UAE’s Year of Family
The initiative is especially fitting during the UAE’s Year of Family 2026. Announced under the directives of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the Year of Family places strong, cohesive family ties at the heart of a resilient and prosperous society.
Leadership Perspective
Zaher Sabbagh, Director of Chery UAE, said: “Families are at the heart of how we are building Chery’s presence in the UAE, and Chery Got Talent is one of the clearest ways we can show it. When children create and parents take part in that experience with them, a showroom becomes a place to spend time together and make memories. During the UAE’s Year of Family, we are especially proud to host more of these moments and give young minds the freedom to show us how they imagine the future.”
Part of Chery Kids and Chery’s “For Family” Vision
Chery Got Talent forms part of the wider Chery Kids platform, a long-term commitment to families in the UAE and to opportunities where learning, exploration and creativity meet. It also complements Chery’s global “For Family” brand proposition, unveiled at Auto China 2026, which places the needs of families at the centre of the brand’s approach to technology, products and services.
Families are welcome to participate and can register in advance through the following link: https://forms.gle/kW6ipaudsy4PRudi8.
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).
SEO Submission Fields (PR Content Brief)
Prepared per sections 6 and 7.3 of the Chery UAE PR SEO Content Creation Guidelines. Items marked “SEO to supply/validate” or “TBC” are flagged for SEO review or client input.
| Field | Entry |
| Content type | News / event announcement |
| Business objective | Announce the second edition of Chery Got Talent and drive family participation in the showroom workshops. |
| Primary audience | UAE families with children; media |
| Announcement / news angle | Chery UAE brings back Chery Got Talent with kids’ design workshops in Dubai, Sharjah and Abu Dhabi during the UAE’s Year of Family 2026. |
| Primary topic / keyword – EN | Chery Got Talent UAE (proposed – SEO to validate) |
| Primary topic / keyword – AR | SEO to supply |
| Primary search intent – EN | Informational |
| Primary search intent – AR | SEO to supply |
| Supporting topics / entities | Chery Kids; kids’ design workshops UAE; UAE Year of Family 2026; Chery showrooms in Deira (Dubai), Sharjah and Abu Dhabi; Chery “For Family”; AW Rostamani Group |
| Proposed H1 – EN | Chery UAE Brings Back Chery Got Talent with Kids’ Design Workshops in Dubai, Sharjah and Abu Dhabi |
| Proposed H1 – AR | TBC – Arabic version and official Arabic programme name to be confirmed |
| Meta title direction – EN | Chery Got Talent Returns with Kids’ Design Workshops in Dubai, Sharjah and Abu Dhabi |
| Meta description direction – EN | Chery UAE brings back Chery Got Talent, inviting children to design their own miniature Chery cars at family workshops in Deira, Sharjah and Abu Dhabi from 17 October. |
| Metadata – AR | SEO to supply (optimise independently from English) |
| Target URL | TBC |
| Article structure | H1; lead; H2 Workshop Dates and Locations; H2 How Chery Got Talent Works; H2 Celebrating the UAE’s Year of Family; H2 Leadership Perspective; H2 Part of Chery Kids and Chery’s “For Family” Vision; CTA; About Chery |
| CTA / next step | Register for a workshop (method TBC) or find the nearest Chery showroom |
| Schema direction | NewsArticle – SEO/CMS to validate |
| Publication target | Before 17 October (first workshop) – date to confirm |
| Approval status | Draft – facts, quote and open items pending client approval |
Internal Linking Plan (URLs to be verified by SEO)
| Anchor text | Destination | Reason |
| first edition of Chery Got Talent | Earlier Chery Kids / Chery Got Talent news article | Gives context on the first edition |
| “For Family” brand proposition | Chery “For Family” page, if one exists | Explains the brand vision referenced |
| find their nearest Chery showroom | Showroom locator / contact page | Supports the CTA and workshop attendance |
Image and ALT Text
| Element | Entry |
| Primary image | Approved photo from the first edition or a workshop – asset and rights status TBC |
| ALT text – EN | Child painting a miniature Chery car at a Chery Got Talent workshop (use only if the image shows this) |
| ALT text – AR | SEO / Arabic reviewer to supply |
Open Items for the Client
- Showroom names/addresses in Deira, Sharjah and Abu Dhabi
- Session times, age range, registration method and whether participation is free
- Competition platform, hashtag, judging criteria, prizes and closing date
- Whether an Arabic version is required, and the official Arabic programme name
- Updated approved “About Chery” boilerplate
- Approved image asset and rights status
- Verified internal-link destinations and target URL