- An immersive unveil event captures the spirit of individuality of the all-new KICKS featuring streetstyle installations and high-energy dance performances.
- Attendees including partners, customers and media experienced the stylish design, comfort, and advanced features of the all-new Nissan KICKS
Dubai, UAE (18th February 2025) – Earlier this week, Nissan introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment.
Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity.
Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity.
Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.”
Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality.
The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions.
Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls.
A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness.
Now available through Nissan’s partner network across the Middle East, the all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization.
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About Nissan Motor Co., Ltd.
Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).
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