Under the supervision of the Ministry of Energy, Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, announces that together with Toyota Motor Corporation and Toyota Tsusho Corporation, it has successfully completed the second phase of the hydrogen mobility pilot in collaboration with the Engineering College at Princess Nourah bint Abdulrahman University (PNU) and supporting entities at the university’s campus.
The pilot ran from 26 to 28 January, in alignment with the Memorandum of Understanding (MoU) signed between PNU and the Ministry of Energy for the implementation and deployment of hydrogen fuel cell mobility pilot projects. The program’s opening day ceremony featured prominent government, academia, and industry figures, who gathered to reaffirm the long-term importance of hydrogen solutions in Saudi Arabia.
The first phase, completed last September, focused on feasibility and initial testing, while the second focused on scalability, operational expansion, and diversification of hydrogen-powered mobility and stationary solutions within the university environment.
In addition to the previously deployed Toyota Mirai fuel cell electric vehicles (FCEVs), the pilot included the Caetano H2.City Gold hydrogen fuel cell bus, the Toyota hydrogen fuel cell forklift, and the GEH2 stationary hydrogen generator, all powered by Toyota’s hydrogen fuel cell technology. Together, these additions support a broader assessment of hydrogen technology across multiple uses.
Mazin Ghazi Jameel, Managing Director of Toyota Marketing Operations, Abdul Latif Jameel Motors, said: “The second phase of this hydrogen pilot represents a strategic step forward in advancing hydrogen mobility and stationary solutions in the Kingdom. By expanding the scope of hydrogen-powered transport and stationary applications at Princess Nourah bint Abdulrahman University, we are moving beyond exploration toward scalability, gaining practical insights into how this technology can deliver long-term value at scale while supporting Saudi Vision 2030’s sustainability objectives.”
Nobuyuki Takemura, Chief Representative of the Middle East Regional Office, Toyota Motor Corporation, said: “Toyota is proud to work alongside the Kingdom of Saudi Arabia and our valued partners to advance hydrogen mobility. Through practical pilots such as this, we are strengthening real-world understanding of hydrogen applications engaging students directly and inspiring the next generation to shape the future of clean transport. This reflects Toyota’s multi-pathway approach to carbon neutrality, grounded in the belief that progress is accelerated when innovation is tested in real environments.”
Saud Alsultan, Deputy General Manager of Toyota Tsusho Corporation, Saudi Arabia, stated: “This second phase marks an important milestone in translating hydrogen mobility from pilot testing into scalable real-world applications. By expanding beyond passenger vehicles to include buses and stationary solutions, we are gaining valuable insights into how hydrogen can support integrated mobility ecosystems and contribute meaningfully to Saudi Arabia’s clean energy and sustainability ambitions.”
The initiative builds on Abdul Latif Jameel Motors and Toyota’s growing portfolio of Saudi hydrogen mobility and research projects. This includes the Jeddah hydrogen taxi pilot, the Makkah Caetano H2.City Gold bus trials, and a region-specific fuel cell research collaboration with King Abdullah University of Science and Technology (KAUST).
The conclusion of both phases reflects Abdul Latif Jameel Motors, Toyota Motor Corporation, and Toyota Tsusho Corporation’s long-term commitment to be part of Saudi Arabia’s sustainability journey in mobility and beyond through a diversified, market-responsive approach.
About Abdul Latif Jameel Motors
Abdul Latif Jameel Motors was established in 1955 in Saudi Arabia. It was appointed as the authorized distributor for Toyota in the same year and Lexus in 1989. Guided by the ‘guest first’ approach and Kaizen philosophy, Abdul Latif Jameel Motors is dedicated to establishing itself as the preferred mobility partner, meeting the evolving needs of the Kingdom and its people.
For more information, please visit alj.com. and Toyota.com.sa.
About Toyota Tsusho Corporation
Toyota Tsusho Corporation, a leading Japanese general trading company and member of the Toyota Group, was established in 1948 in Japan. With a proven track record in hydrogen initiatives, Toyota Tsusho operates multiple hydrogen refueling stations across Japan and has spearheaded fuel cell mobility projects worldwide, including the conversion of port machinery and equipment to fuel cell mobility at the Port of Los Angeles, California, USA.