TBWA\RAAD ranks #8 for the second consecutive year on the Contagious Pioneers 2019 list of Best and Bravest Agencies on the Planet

The only agency from the Middle East and North Africa to be elected among top global players in the industry.

Dubai, UAE, 18 February 2019: TBWA\RAAD has once again proven that it’s got its finger on the pulse when it comes to producing exceptional work that helps achieve the business objectives of its clients and resonates with a local, regional and even global audience for its level of creativity and great effectiveness.

Contagious has announced on Wednesday the Contagious Pioneers 2019 – its global ranking of the agencies that consistently set the standard for creativity, innovation and excellence in marketing.

As in previous years, the ranking is based on a rigorous analysis of campaigns featured on Contagious I/O – an online intelligence tool and database of the most innovative and effective marketing in the world.

Contagious is one of the top publications dedicated to the advertising and marketing industry and has set a benchmark when it comes to publishing the best content and featuring the most effective campaigns from all over the world.

‘We are truly honored to be recognized as the #8 agency on the Contagious Pioneers list for the second year in a row’, said Reda Raad, Group CEO of TBWA\RAAD. ‘Disruption and bravery are at the core of everything we do. And we put these to action on a daily basis to come up with effective and creative solutions for our clients’ brands and bring value to their businesses. I dedicate this achievement to our brave pirates who never cease to amaze me, to our dear clients who have trusted and supported us all the way and to the entire TBWA collective, our disruptive family.’

‘There is no shortcut to becoming a Contagious Pioneer agency other than consistently producing exceptional work for your clients,’ said Alex Jenkins, Contagious editorial director. ‘Our team of writers, editors and strategists at Contagious have extremely high standards and look for truly original marketing ideas built around creativity, technology and behavioural psychology.’

Paul Kemp-Robertson, Contagious founder, said: ‘The criteria behind the Contagious Pioneers rankings are deliberately democratic. No entry fees, no spray and pray. Since 2004, the Contagious editorial team has built a fiercely protected reputation for identifying the world’s most innovative, disruptive and agenda-setting ideas. For an agency to earn Pioneer status, it therefore takes bravery, ingenuity and consistent originality across a range of clients and categories. It’s a phenomenal achievement.’ 


TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. The network operates with a team of more than 1,000 people across four main divisions – advertising, digital, shopper marketing and public relations. TBWA\RAAD has been the most awarded agency in the region in 2018. Clients include: Accenture, Apple, AWR Rostomani Arabian Automobiles, Careem, CNN, du, Essence, Gatorade, Global Village, Henkel, Infiniti, Louvre Abu Dhabi, Mai Dubai, Metlife, Nissan, Pepsico, Pfizer, Qatar Tourism Authority, Singapore Airlines, Standard Chartered. Follow us on Instagram and Twitter and like us on Facebook.

About Contagious

Contagious is a creative and strategic intelligence service that helps ad agencies and brands deliver more creative, innovative and effective marketing. Its intelligence is delivered remotely, through an online tool and award-winning magazine, and in person, through its events and advisory service. Headquartered in London, Contagious also has offices in New York, Singapore and São Paulo. To learn more about Contagious and how it helps marketers ignite exceptional ideas visit their site. Contagious is an independent company was founded by Paul Kemp-Robertson and Gee Thomson in 2004.