Once again, Spirit Advertising has been assigned by Rotana Hotel Management to conceptualize and produce one of the biggest TV commercials across the region.
In celebration of its historic 25th anniversary milestone, Rotana, one of the leading hotel management in the region with hotels across the Middle East, Africa and Turkey, has partnered up with Spirit Advertising to create and produce their latest TV commercial. The campaign will be rolled out on all leading global TV networks including CNN, MTV, TV5, France 24, Sky News Arabia and all MBC channels just to name a few. It is also worth noting that the TVC was shot in different cities and properties on a period of several days and the music composition was realized in the UK.
To watch the full TV Commercial, please visit:
http://www.spirit-me.com/work/69-rotana-hotels.html or
https://www.youtube.com/watch?v=pXw56G_pDEY&feature=youtu.be
The TVC portrays Rotana’s brand promise “Treasured Time” while highlighting its brand values represented through “The Rotana Life”, with the word “LIFE” serving as an acronym for Long-term, Innovative, Friendly and Ethical.
“2017 is a special year of Rotana as we complete 25 years of operations and mark a historic milestone in our growth journey. In many ways, the campaign is our way or sharing our happiness and excitement with our guests who are placed at the heart of our story. It is the experiences and moments they have come to enjoy, cherish and associate with the Rotana brand that define our core success. This campaign celebrates this relationship through our brand values and our promise of delivering “Treasured Time” to our guests, each time” said Amal Harb, Corporate Vice President – Marketing, Rotana Hotel Management.
“Rotana’s TVC is a reflection of the company’s leadership position in the region, which is aptly captured in the narrative through different scenes shining a light on the experiences that have made Rotana the preferred hospitality partner of guests from around the world. We congratulate Rotana on completing 25 years of operations and feel proud that we could be a part of this phenomenal achievement” said Hani Haddad, Chairman and CEO, Spirit.
About Spirit:
Spirit Advertising was established in 2004 in Beirut and 2007 in Dubai, this global award winning advertising network offers an array of services such as creative, branding, communication campaigns, PR & Media, online marketing all under one roof.