- The New Balance collection for the Doha Marathon by Ooredoo 2027, featuring 26 new pieces, has landed across New Balance stores and select retail partners across Qatar and the UAE
- New Balance continues to champion Qatar’s growing running community, bringing its Run Your Way philosophy to race day and beyond
Dubai, United Arab Emirates, 2 November, 2026 – After welcoming 20,000 runners in the previous edition, the 2027 edition of Doha Marathon by Ooredoo is expected to bring over 25,000 to the start line, reflecting the region’s rising passion for running.
For New Balance, the long standing partnership is a continued opportunity to support runners at every level and celebrate the different reasons people choose to run. The extended Doha Marathon collection is a reflection of the continuous commitment of the brand to Qatar’s running community. Through its Run Your Way philosophy, New Balance continues to celebrate the individuality of every runner, making running more accessible, inclusive and inspiring.
In the lead up to the event, New Balance will bring that philosophy to life through its run clubs and communities, including its weekly New Balance Running Club sessions at Aspire Park and collaborative sessions with Pearl Pacers, Necessity Run Club and Athletic Edge – a women’s focused program. These sessions provide opportunities for runners of all levels to come together, build confidence, connect with others and prepare for race day.
Doha Marathon Collection 2027
The Doha Marathon Collection 2027 was unveiled at a curated launch event at the Doha Fire Station, marking the arrival of a 26-piece collection bringing together sport, style, creativity and the culture of Qatar’s running community. At the center of the collection is the New Balance Ellipse model, in a cherry leather and white colorway, combining bold design with a comfort-led ride for everyday wear. Featuring Fresh Foam technology, it delivers added comfort whether runners are putting in training miles or moving through the rest of their day.
Performance pieces include the Doha Marathon Athletics T-Shirt and Tank, the RC Essential 5″ Short and the Doha Marathon Jacket, designed to keep runners cool, comfortable and moving freely through training and on race day.
For rest and recovery, New Balance presents an extended lifestyle range with relaxed fits for day-to-day life beyond the finish line, including the Doha Marathon Athletics French Terry Crew and Hoodie, alongside Doha skyline-inspired graphic T-Shirts in white and cherry leather.
Completing the 2027 collection are newly introduced accessories, including uniquely branded caps, Pro Run Crew socks and towels. Starting from AED 99, the New Balance collection for Doha Marathon by Ooredoo 2027 is available at select New Balance stores, online at www.newbalance.co.ae, and across Go Sport and Sun & Sand Sports in Qatar and in the UAE.
Speaking about the partnership, Stuart Henwood, Senior Director, New Balance MEAI, said: “Running has always been at the heart of New Balance, and our heritage in the category stretches across generations and some of the world’s most iconic running communities. Qatar, and Doha in particular, has become an important part of that story for us in the region. What makes our partnership with Doha Marathon by Ooredoo special is the continued opportunity to build on that legacy locally and be part of a running community that continues to grow year after year. From NBRC runs and community initiatives to race day itself, we want to create more opportunities for people to find their own way into running and keep moving. We are looking forward to 15 January and to continue supporting runners at every level, while connecting Doha’s running community to the wider world of running. That is what Run Your Way means to us…giving people the freedom and confidence to make running their own.”
Sabah Rabiah Al-Kuwari, Vice Chairman of the Doha Marathon by Ooredoo Committee, said: “The Doha Marathon by Ooredoo has become a source of national pride for Qatar, and a clear reflection of the values the country holds: health, ambition, and community. What began as a race has grown into a shared tradition, one that families and friends now plan their year around. Through our continued partnership with New Balance, we are proud to see the marathon raise the bar each year, both on the course and in the wider community it inspires. Our aspiration is that every participant, whether running the route or supporting from the sidelines, carries the energy of race day well beyond the finish line.”
New Balance’s commitment to running extends across some of the world’s most recognized marathon stages, including the TCS New York City Marathon and London Marathon. The Doha Marathon by Ooredoo partnership brings that global running expertise closer to home, with New Balance continuing to invest in the region’s runners and the communities that bring running to life.
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
About Ooredoo
Ooredoo is Qatar’s leading communications company, delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential.
Website: www.ooredoo.qa
- Doha Marathon Jacket (Men’s and Women’s) – QAR 549 / AED 549
- Doha Marathon Athletics T-Shirt (Men’s and Women’s) – QAR 149 / AED 149
- Doha Marathon Athletics Tank (Men’s) – QAR 129 / AED 129
- Doha Marathon RC Essential Short 5″ (Men’s and Women’s) – QAR 189 / AED 189
- Doha Marathon Athletics French Terry Hoodie (Men’s) – QAR 379 / AED 379
- Doha Marathon Athletics French Terry Crew (Women’s) – QAR 299 / AED 299
- Doha Marathon Graphic T-Shirt (Men’s and Women’s) – QAR 149 / AED 149
- Ellipse – QAR 769 / AED 769
- Doha Marathon Cap – QAR 129 / AED 129
- Doha Marathon Pro Run Crew Socks – QAR 99 / AED 99
- Doha Marathon Towel – QAR 99 / AED 99