Tuesday, June 23, 2026
House of Brands will make its debut at Watches and Wonders Geneva 2027 For the first time, Breitling, Gallet and Universal Genève will present their newest collections and unified vision at the watch industry’s premier showcase, Watches and Wonders, in Geneva, from 5 to 11 April 2027. Each brand carries a distinctive identity, heritage, and place within the full spectrum of contemporary watchmaking luxury, from accessible to exceptional.After years of successful independent activations including summits and roadshows, Breitling, Gallet and Universal Genève, collectively known as House of Brands, will present side-by-side in April 2027 at Watches and Wonders Geneva, the industry’s leading global exhibition.
“Watches and Wonders Geneva has become the leading global stage for our industry,” says House of Brands CEO Georges Kern. “Beyond visibility, it embraces the freedom for each brand to tell their own story. Our presence at Watches and Wonders Geneva shows three distinct brands across different segments, while contributing to the collective strength, visibility, and future of the Swiss watch industry. The addition of House of Brands will add great value to the already strong collective of the event.”
House of Brands, unveiled by CEO Georges Kern at Dubai Watch Week in 2025, brings together three iconic names in the Swiss watch industry under a single strategic vision. The approach is to preserve and revitalize important legacies while serving distinct customer segments, from aspirational luxury to haute horology.
Universal Genève: revival at the high end of watchmaking
The recently revived historic brand, known as “Le Couturier de la Montre” (French for “the watch couturier”) is renowned for its in-house movements and creative vision. Beloved by collectors and enthusiasts for celebrated creations such as the Polerouter and Compax chronograph, Universal Genève will sit at the high end of House of Brands.
“Universal Genève has always represented a unique synergy between creativity and technical prowess,” says Gregory Bruttin, Managing Director of Universal Genève. “Following the unbelievable response to our launch in April, our entry into Watches and Wonders Geneva marks an important milestone in our revival and an opportunity to share our vision of haute horlogerie with the world.”
Breitling: the established force
At the heart of House of Brands is Breitling, the inventor of the modern chronograph and a pioneering force in the industry. With more than 140 years of heritage and a diverse portfolio of now-iconic watches, Breitling combines technical expertise with rich heritage and a modern vision of luxury.
Newly appointed CEO of Breitling, Jean-Marc Pontroué says: “Breitling has always looked forward while preserving its heritage. There are few brands with collections as recognizable and historically significant as Breitling. Presenting our novelties alongside our sibling brands for the first time and entering Watches and Wonders Geneva with a collective vision will be a major milestone.”
Gallet: a new perspective in aspirational luxury
The latest addition to the House of Brands is Gallet, the adventure-ready watchmaker guided by the spirit of wanderlust. Gallet expands House of Brands into the accessible luxury segment. The brand will unveil its full collection in September 2026, with more pieces to follow at Watches and Wonders Geneva 2027.
“Gallet was built on the spirit of adventure, exploration, and reliability,” says Erwan Rossignol, Managing Director of Gallet. “Breitling’s retail network and manufacturing capabilities provide Gallet with a strong platform to establish a powerful presence ‘manufactured by Breitling.’”
A unified presence on the industry’s global stage
By bringing the three emblematic watchmakers together at Watches and Wonders Geneva, House of Brands will offer enthusiasts, retailers, and media an unprecedented opportunity to experience their full range of novelties side-by-side. It will be a showcase of the individuality of each brand, as well as the collective strategy behind them.
Watches and Wonders Geneva provides a platform to engage for a full week with international media, retailers, collectors, and enthusiasts alongside the world’s leading brands. House of Brands’ debut represents a long-term commitment to growth, visibility, and engagement in Swiss watchmaking, while giving each brand the space to express its distinct identity.
About House of Brands
House of Brands brings together three iconic names—Breitling, Gallet, and Universal Genève—under one visionary strategy. This move enables the company to serve distinct segments of the watch market, preserve and revitalize important watchmaking legacies, and continue driving the industry forward while staying true to its heritage of innovation.