The first Monday in May always sparks global conversation and this year’s Met Gala generated a total of
$1.56B in MIV within 48 hours, marking a 19% YoY increase.
In this data brief herein attached, we analyzed the performance and impact brands generated during the event including:
• The Overall Landscape of the Met Gala
o The Media Voice was the strongest driver of the Met Gala performance, with $1.3B in MIV, 84% of total event impact.
• Voices Driving Impact
o The Celebrity Voice brought in the greatest value-per-placement, at $82.5K in Media Impact Value.
• Regions of Influence
o The United States, the host country, recorded the strongest presence at the event, generating $792.1M in MIV, followed by France ($104.4M) and the United Kingdom ($87.3M).
• …Along with the Top Brand Rankings and Top Looks.
*Initial Data was monitored between the dates of 2nd to 6th of May, 2026 on online and social media and is expected to increase.