Beirut, Lebanon, 11 December 2025: The Fédération Libanaise de la Mode (FLM) and ABC have officially signed a Memorandum of Understanding (MOU) establishing a long-term strategic partnership dedicated to championing Lebanese designers and strengthening Lebanon’s creative industries This collaboration aims to build a unified, future-focused ecosystem that empowers Lebanese designers, nurtures innovation, and expands national artistic visibility on the global stage.
The agreement reflects a shared mission to create meaningful, long-term opportunities for Lebanese designers by providing them with stronger visibility, structured support, market access, and a dedicated space to showcase their work. As part of the collaboration, ABC will serve as the exclusive mall partner of the FLM across all initiatives developed jointly under this partnership. Over the coming years, the two institutions will focus on cultivating a dynamic ecosystem that includes curated in-store activations, designer showcases, creative incubators, limited-edition capsules, and public-engagement experiences designed to celebrate Lebanese creativity.