Beirut, Lebanon – 2025: Gargour Group proudly presented its new generation of FIAT electric vehicles in Lebanon, marking an exciting milestone for sustainable mobility in the country. Visitors had the opportunity to experience the new FIAT Electric models showcased at the 2025 e-Motorshow, including the FIAT 500e, FIAT 500e Giorgio Armani Collector’s Edition, and FIAT 600e.
As one of the most iconic Italian automotive brands, FIAT continues to blend timeless design with forward-thinking innovation, remaining a symbol of creativity, practicality, and sustainability. The exhibition of FIAT 500e, and FIAT 600ein Beirut highlights the brand’s ongoing commitment to a sustainable and electric future, where Italian design, innovation, and passion meet once again in Lebanon.
Gargour Automotive Company is the exclusive authorized distributor in LebanonforFIAT, FIAT Professional, Alfa Romeo, Jeep®, Chrysler, Dodge, Ram, Abarth, Mopar® parts and accessories.
Renowned for its long-standing reputation and commitment to excellence, Gargour Automotive upholds the highest standards of customer service, innovation, and professional after-sales support that reflect its dedication to trust and satisfaction.
Mr. Cesar Aoun, CEO Automotive of Gargour Group, stated: “We are proud to exhibit the FIAT brand in Lebanon with its latest electric lineup, bringing a new era of mobility defined by Italian innovation, technology, and style. At Gargour Automotive, we are committed to always staying ahead, offering our customers the newest models, the latest advancements in technology, and an exceptional ownership experience centered on service, trust, and excellence. Soon, FIAT hybrid models will also be available in Lebanon, further expanding our sustainable mobility offerings.”
Mrs. Selen ALKIM, Stellantis Middle East & Africa – Core Main Stream Brands Citroen, Fiat, LeapMotor Director, expressed: “We are thrilled to see FIAT in Lebanon with such a bold and future-forward lineup. This milestone wouldn’t have been possible without the dedication and vision of Gargour Automotive. Their commitment to the brand and to Lebanese customers is truly commendable. We look forward to building a new chapter of Italian innovation and sustainable mobility together in the region.”
More about FIAT:
Fiat 500e: The Icon Reimagined
The Fiat 500e embodies the essence of Italian style and the joy of urban mobility. 100% electric, it combines timeless design with cutting-edge technology, offering up to 320 km of electricrange and three driving modes for a smooth, quiet, and sustainable experience. Inside, refined materials, a digital interface, and smart connectivity bring a touch of modern Dolce Vita to every drive. Compact, elegant, and full of personality, the 500e remains FIAT’s most iconic symbol now reinvented for the electric era.
FIAT 500e Giorgio Armani: Collector’s Edition
The Fiat 500e Giorgio Armani Collector’s Edition blends Italian elegance with innovation, offered in two exclusive colors, Dark Green Micinalised and Ceramic Greige, reflecting Armani’s refined style. Inside, fine craftsmanship shines through chevron stitching, laser-cut wood, and embroidered details inspired by Armani’s tailoring. The model includes Full LED headlamps, a glass roof, JBL audio, 7″ TFT display, 10.25″ touchscreen with navigation, and wireless CarPlay/Android Auto. Powered by an 87 kW (118 hp) electric motor with up to 320 km range (WLTP), it also offers Level 2 ADAS for a safer, more sophisticated drive.
New Fiat 600e: The Spirit of Dolce Vita
The Fiat 600e brings FIAT back to the B-segment, combining style, comfort, and sustainability. With over 400 km of range (WLTP) and best-in-class space, it is the ideal mix of urban practicality and outdoor adventure.
Iconic on the outside and “Dolce Vita” inside, the 600e offers premium features such as color, therapy ambient lighting, and advanced Level 2 driving assistance, delivering a joyful, sensorial Italian driving experience.
The lineup will also include the FIAT 600 Hybrid, offering the same Italian flair with enhanced efficiency and flexibility for everyday driving.
Visit the Gargour Automotive showroom in Dora Seasideto experience our latest models. Contact us at 1536 today to book your test drive and discover how FIAT can redefine your driving experience.