Dubai, UAE – November 18, 2025 – This winter, Czechia invites travellers from the Middle East to experience the magic of its Christmas markets and indulge in world-class hospitality at newly awarded MICHELIN Key hotels. From Prague’s historic squares to the romantic charm of Český Krumlov, Czechia offers a festive escape like no other.
Prague: The Heart of Festive Cheer
The capital city dazzles with its iconic Christmas tree at Old Town Square, surrounded by stalls offering handcrafted gifts, mulled wine, hot mead, and traditional Czech delicacies. Markets also light up Republic Square, Wenceslas Square, Peace Square, and Prague Castle, creating a magical atmosphere with concerts and festive lights.
Brno: European Capital of Christmas 2024
Brno’s vibrant squares—Náměstí Svobody, Zelný trh, and Dominican Square—come alive with cultural performances, children’s workshops, and historical tours. The city’s festive spirit makes it a must-visit destination for those seeking authentic Czech traditions.
Olomouc & Ostrava: Ice and Elegance
Olomouc offers a unique punch-tasting experience and an open-air ice rink set against a UNESCO-listed backdrop. Ostrava complements the season with its own skating rink and lively market ambiance.
Plzeň: Tram Rides and Angelic Parades
Visitors to Plzeň can enjoy a festive tram ride through the city, join in carol singing, and witness the magical angel procession in the town square.
Český Krumlov & České Budějovice: Fairytale Settings
Český Krumlov’s cobbled streets and craft alley evoke a romantic, storybook Christmas. Nearby, České Budějovice features an ice rink encircling the majestic Samson’s Fountain.
Liberec: A White Christmas Near the Mountains
Nestled near the Krkonoše Mountains, Liberec promises a snowy escape with a rich festive program ideal for winter lovers.
Stay in Style: MICHELIN Key-Awarded Hotels in Czechia
The MICHELIN Guide has introduced its prestigious MICHELIN Key awards, celebrating hotels that exemplify exceptional quality, service, and atmosphere. Czechia proudly features a selection of these distinguished properties, offering travellers luxurious stays that are deeply rooted in local culture and charm. In Prague, notable recipients include the Fairmont Golden Prague, which earned two MICHELIN Keys, alongside BoHo Prague Hotel, The Julius Prague, Four Seasons Hotel Prague, Andaz Prague, Augustine – a Luxury Collection Hotel, Almanac X Alcron Prague, and Mosaic House.
Beyond the capital, travellers can enjoy award-winning hospitality at Chateau Mcely in the Central Bohemian Region, Hotel Perk in Šumperk, and Villa Julius & Emma in Karlovy Vary. These hotels provide not only comfort and elegance but also a memorable connection to Czechia’s festive spirit and heritage—making them ideal for Middle East travellers seeking a refined winter escape.
Plan Your Festive Escape
With direct flight connections and visa facilitation services for Middle East travellers, Czechia is an accessible and magical destination this winter. Whether you’re seeking cultural immersion, family fun, or a romantic getaway, Czechia’s Christmas markets offer something for everyone.
For more information, visit: https://www.visitczechia.com
About Czechia
Czechia in Central Europe is a country that’s known for over twelve hundred castles, sixteen UNESCO World Heritage Sites, natural healing waters and traditional European thermal spas, sophisticated crystal design and glassworks with a long history. Omnipresent beer culture with original lager production that has been adopted around the world. The country has mild climate and cozy atmosphere, with well-preserved architecture across the ages, gentle rolling hills, deep green forests and natural lakes creating unique landscape. There is lot more to be discovered beyond the “crown jewel” of the destination – Prague- like the famous spa triangle in Western Bohemia (Karlovy Vary being the most known), Czechia has picturesque historical towns like Český Krumlov, Telč, Olomouc. The South Moravian region is traditional wine region with vibrant city Brno as the region capital. Stunning Lednice – Valtice complex in vicinity. Embrace the magic of Czechia and explore a realm of cultural wonders and breathtaking beauty.
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 69 client governments. Operating over 3,900 Application Centres in 165 countries, VFS Global has efficiently processed more than 514 million transactions* since 2001.
Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with minority stakeholders including Swiss-based Kuoni and Hugentobler Foundation.
*Comprised of 325 million transactions by VFS Global and 189 million transactions by CiX Citizen Experience