Dubai, United Arab Emirates —Myplant & Garden Middle East 2025, the region’s first international B2B exhibition dedicated to floriculture, landscaping and green innovation, will proudly welcome the horticultural excellence of Liguria and Piemonte, two of Italy’s most distinguished regions. Their participation reflects Italy’s commitment to promoting innovation, craftsmanship and sustainability on the world stage.
Taking place from 15th to 17th November 2025, at the state-of-the-art Dubai Exhibition Centre, Expo City Dubai, the exhibition provides a premier platform to showcase the innovation, heritage and sustainable practices that distinguish Italy’s green sector. In a joint, high-impact presentation, Liguria and Piemonte will share a dedicated exhibition space designed to immerse visitors in their rich horticultural identities. The display will highlight the regions’ celebrated floricultural districts, cutting-edge agri-food innovations and their shared commitment to research-driven sustainability.
This strategic collaboration further reinforces Italy’s global leadership in sustainable horticulture, biodiversity protection and landscape design, while promoting stronger international cooperation. Through the integration of agriculture, advanced technology and tourism, Liguria and Piemonte aim to support sustainable regional development and foster new partnerships across the Middle East.
The regions’ representatives will also participate in a comprehensive institutional programme. The official opening ceremony on 15 November, titled “Planting the Future: Building a New Narrative of Nature Through Landscape,” will feature:
- Alessandro Piana, Vice-President and Regional Minister for Agriculture, Liguria
- Paolo Bongioanni, Regional Minister for Trade, Agriculture and Food, Tourism and Sport, Piemonte
- Lorenzo Fanara, Italian Ambassador to the UAE
- Mirco Carloni, President of the Agriculture Committee of the Chamber of Deputies
- Representatives of the Ministry of Enterprise and Made in Italy, and the Italian Ministry of Foreign Affairs
LIGURIA: A HERITAGE OF FLORICULTURAL MASTERY AND SUSTAINABLE TOURISM
Liguria’s delegation will be led by Alessandro Piana, accompanied by representatives from the Distretto Florovivaistico Ligure, ANCEF (National Association of Flower Exporters) and InLiguria, the regional tourism and territorial marketing agency. Among them is Luca De Michelis, President of the Distretto Florovivaistico Ligure (Confagricoltura), whose expertise strengthens the region’s contribution.
Liguria will highlight its centuries-old floricultural heritage, characterised by exceptional craftsmanship, precision and creativity. The region will also showcase its broader tourism and lifestyle offering, illustrating how its green landscapes, vibrant culture and flourishing agrifood sector embody a deep-rooted commitment to sustainability. Visitors will enjoy live floral demonstrations celebrating Liguria’s artistry and horticultural excellence.
“Liguria’s floriculture reflects not only passion and precision, but also a profound culture of sustainability that connects our land, our people and our visitors. Participating in Myplant & Garden Middle East allows us to share this excellence with new markets and strengthen dialogue between the Mediterranean and the Middle East. This exchange – rooted in beauty, innovation and environmental respect – will cultivate lasting partnerships”, said Alessandro Piana, Vice-President & Regional Minister for Agriculture, Liguria
PIEMONTE: INNOVATION AND RESEARCH FOR NEXT-GENERATION AGRICULTURE AND FLORICULTURE
Piemonte will participate alongside Asproflor, the association representing its dynamic floriculture producers and long-standing promoter of the national “Comuni Fioriti” initiative, which enhances urban greenery throughout Italy. At the exhibition, Asproflor will present “Office Landscape,” a creative installation exploring the relationship between work, nature and wellbeing — reimagining the workplace as a living ecosystem.
Piemonte’s second partner, Fondazione Agrion, is an advanced research hub supporting the agri-food sector through cutting-edge technology and interdisciplinary collaboration. Agrion will present the projects “Natura tra le Pagine” (Nature Between the Pages) and “Il Giardino Terapeutico” (The Therapeutic Garden), focused on water conservation, biodiversity protection — especially pollinating insects — and restoring harmony between people and nature.
Paolo Bongioanni, Regional Minister and representative of Piemonte’s agricultural, tourism and trade portfolio, emphasised the region’s strategic focus: “Piemonte presents itself at Myplant Middle East with the very best of its floricultural production and an important focus on high-quality agri-food excellence. The Gulf region offers extraordinary potential for environmental awareness and sustainable development. Themes such as water conservation, public green spaces, intelligent resource management and climate resilience are increasingly central. Through Agrion’s advanced monitoring technologies and our strong agri-food identity, Piemonte is ready to engage with these expanding markets.”
Giacomo Ballari, President of Agrion, added: “Our projects aim to raise awareness of the essential role of nature in cities and the benefits it brings to human wellbeing and the environment. Many pollinators are in decline, and it is vital that we act. Bringing this message to Dubai is part of our commitment to future generations.”
Sergio Ferraro, President of Asproflor, stated, “We are honoured to participate in the first edition of Myplant & Garden Middle East and to support Piemonte’s institutional presence. Our ‘Office Landscape’ project showcases the excellence of Piedmontese nurseries and reflects our readiness to embrace new international challenges.”
Piemonte is also one of Italy’s leading agri-food exporters. In 2024, its exports to Middle Eastern markets totalled €1.9 billion, with the UAE representing over 30% of this value — confirming its role as the region’s primary commercial destination.
PIEMONTE & LIGURIA PRESENT A “MADE IN ITALY” DINNER
On 16 Novemberat the Jumeirah Beach Hotel, Piemonte and Liguria — in collaboration with the Consulate General of Italy in Dubaiand Myplant & Garden Middle East — will host an exclusive Made in Italy Dinneras part of the Week of Italian Cuisine in the World.
Titled “Liguria and Piemonte: Two Italian Excellences to Discover and Taste,”the event will highlight regional culinary heritage to an audience of institutions, industry professionals, media and tourism specialists.
INSTITUTIONAL PARTNERSHIP IS ESSENTIAL
The Consulate General of Italy in Dubai expressed strong support for the initiative:
“The Week of Italian Cuisine is a highly anticipated event for guests and local stakeholders who wish to explore the richness of our gastronomic heritage. Promoting the excellence of Liguria and Piemonte allows us to share our culture, support businesses and attract qualified visitors”, said Edoardo Napoli, Consul General of Italy in Dubai.
“Myplant & Garden Middle East provides an important platform to showcase the excellence of Italian horticulture, landscape architecture and green technologies. By connecting institutions, businesses and professionals, the exhibition supports our shared commitment to resilient, nature-positive development and high-quality urban living”, added Italian Ambassador Lorenzo Fanara.