Beirut, 06-08.2025 : Diageo, the global leader in premium spirits and beverages, proudly announces the opening of its new office in Beirut—a move that signals a deepened commitment to Lebanon and its role as a gateway for the Levant and North Africa.
More than just a change of address, the new space stands as a symbol of Diageo’s enduring trust in Lebanon’s resilience, its people, and its world-class hospitality sector. It will also serve as a regional hub for teams overseeing Lebanon, the Levant, and North African markets.
“Lebanon has long been a cornerstone in our regional story,” said Antoinette Drumm, Managing Director at Diageo Middle East & North Africa. “We believe in its young talent, its creativity, and its unwavering spirit. This new office reflects both our confidence in Lebanon’s future and our ambition to help shape a thriving, responsible, and sustainable beverage alcohol industry across the region.”
Diageo’s commitment to Lebanon goes far beyond commercial presence. The company has been at the forefront of sustainability and social impact, investing in local recycling and circular packaging initiatives to support environmental protection, while actively promoting responsible drinking through its DrinkiQ platform and a national awareness campaign with Virgin Radio. In parallel, its partnership with Notre Dame University (NDU) is helping shape future talent through research, education, and training, and its collaboration with the Syndicate of Owners of Restaurants, Cafes, Night-Clubs & Pastries is strengthening the resilience of Lebanon’s hospitality industry through capacity building and shared advocacy.
The Beirut office reaffirms Diageo’s long-term vision for the region—one that celebrates culture, drives innovation, and builds an inclusive and sustainable future alongside its partners.