Dbayeh, Lebanon — Neovie Concept, the newest name in luxury medical aesthetics, marked its official debut on Wednesday, July 23, with a grand launch event at its flagship location in Waterfront City, Business Park 4, Dbayeh. The exclusive celebration welcomed over 400 guests, including VIPs, media, and leading figures in the aesthetics industry, all gathered to witness the arrival of a groundbreaking new approach to aesthetic care—where refined luxury meets medical precision in a setting thoughtfully designed around the guest.
Neovie Concept is more than a clinic—it’s a holistic aesthetic destination that redefines the client journey through a seamless blend of accessibility, personalization, and medical excellence. Spanning 900 square meters, the center features ten state-of-the-art treatment rooms, each offering a curated menu of advanced services, including skincare, injectables, body contouring, and regenerative therapies—all performed by a team of elite medical professionals dedicated to delivering results with care and discretion.
As part of its vision to make elevated care more widely available, Neovie introduced ‘Privé’- its Gold Membership model, providing all clients with a 30% preferential rate starting from their very first visit. This is not a limited-time offer, but a long-term commitment to inclusivity, designed to make premium aesthetic care more accessible—without compromise.
A major highlight of the evening was the unveiling of the exclusive Dr Burgener Switzerland treatment space—now available for the first time in Lebanon. Direct from its prestigious Clinic and laboratories in Switzerland, Dr Burgener brings to Neovie a range of high-performance, science-based skincare treatments. Known globally for merging medical-grade innovation with luxury rituals, the brand offers advanced anti-aging facials, skin repair therapies, and personalized protocols that combine biotechnology with natural active ingredients. This exclusive collaboration allows guests at Neovie to experience the very best of Swiss skincare excellence in a luxurious and results-driven setting.
“Our goal with Neovie was to reshape the aesthetic journey—to create something far more intentional and personal than a traditional clinic,” said Dr. Ibrahim Melki, Medical Director of Neovie. “Every detail, from the medical protocols to the ambiance, was designed to honor individuality while delivering world-class results in a space that feels both luxurious and welcoming.”
With its calming interiors, no-wait-time policy, and a commitment to discreet, guest-centered service, Neovie Concept offers more than treatments—it offers a sanctuary where clients feel seen, understood, and truly cared for. The launch event marked not just the opening of a new space, but the introduction of a concept that prioritizes people over procedures.
As Neovie enters the Lebanese aesthetic scene, it does so with a clear and powerful message: Luxury Aesthetic Within Your Reach.