Zoya Sakr Spreads Joy in Beirut with the Opening of The Flower Society’s Second Boutique

In a city that refuses to fade, Zoya Sakr returns to script a new chapter in her inspiring journey. After sowing the seeds of beauty in Dubai four years ago, transforming The Flower Society into a name synonymous with elegance and refined floral artistry, she now brings this distinctive experience home, to the beating heart of Beirut, a city that thrives in spite of adversity, and one that has always held space for hope.
Born in Beirut to a Lebanese physician father and a Russian psychologist mother, Zoya was raised among the natural beauty of Bentaël village, a protected reserve that served as a sanctuary and haven, offering quiet refuge from urban life. It was here that she cultivated a love for simplicity and organic beauty. Following in her mother’s footsteps, she pursued a degree in psychology before graduating from Harvard Business School’s Advanced Executive Leadership Program in May 2018. It was a unique fusion of emotional insight and strategic vision, one that would come to define her professional identity.
On Wednesday, June 25, The Flower Society unveiled its Beirut boutique with a vibrant grand opening event, welcoming a host of guests and public figures. The celebration unfolded amid vivid spring blooms and their fragrant scents. Among the attendees were the star Maya Diab, designer Nada Debs, MP Paula Yacoubian, media figures Dima Sadek, Annabella Hilal, and Diala Makki, director Elie Fahed, fashion designers Nicolas Jebran and Rami Kadi, renowned makeup artist Bassam Fattouh, and influencers including Nathalie Fanj and Kika Fourzali. Zoya chose Downtown Beirut for her newest boutique with intention—not just for its centrality, but as a heartfelt message: that beauty must once again find its place in streets that once embodied art and elegance. Beirut, with its nostalgia and resilience, was ready for a boutique that didn’t just sell flowers but offered an experience—one that fills a long-standing gap in the Lebanese market and reimagines the very concept of gifting flowers.
For this new space, Zoya partnered with interior architect Samar Zakhem to design a boutique that feels like a visual sonnet. The space is anchored by a monumental marble table, carved from a single stone—its centerpiece and soul—where clients can witness the creative art of floral arrangement unfold before their eyes. Polished metal shelving presents the blooms as objets d’art, while warm, wood-clad corners and soft textiles infuse the space with intimacy and reflection. Every detail captures the duality of beauty: ephemeral yet timeless, delicate yet bold, poetic yet precise.
The Flower Society is more than a flower shop; it is a curated destination for those who appreciate the emotion behind the gesture. The brand offers a spectrum of services tailored to discerning tastes: from daily bouquets and bespoke arrangements, to event florals, full wedding designs, luxury celebrations, and a same-day delivery service crafted with meticulous care. Each bouquet is designed as a heartfelt composition, rich with feeling, sealed with an elegant signature, and reflective of the client’s own sensibility.
Drawing from her extensive background in media and communications, Zoya has an intuitive understanding of what clients truly seek: not just aesthetic beauty, but a sensory experience that gives meaning to every moment. Guided by this vision, she recognized Lebanon’s need for floral services with a personal touch—expressing a modern Arab identity infused with European sophistication and a hint of Eastern charm.
A prominent figure across the Arab media landscape, Zoya has never stopped reinventing herself. Today, she merges her creative instinct, leadership experience, and media savvy to present a new philosophy through The Flower Society: where flowers are not merely gifts, but graceful extensions of who we are—our elegance, our presence, our essence.
For more information, please visit our website:
https://lb.theflowersociety.net/
https://www.instagram.com/theflowersocietylebanon/
https://www.instagram.com/theflowersociety/