- GymNation launches unique fitness experience designed to help residents stay cool & fit while escaping the intense heat.
- Pushing ice blocks, running against fans and ice bath recovery take centre stage in innovative workout.
- The class blends brand experiences and performance-driven reach, tapping into a 23% year-on-year rise in searches for cool classes.
Dubai, UAE – July 1, 2025 – As Dubai’s summer temperatures continue to climb, GymNation is making waves with the launch of “The Coolest Class in Dubai,” a first of its kind fitness experience designed to help residents keep fit, focused and cool while escaping the intense heat.
With average highs reaching 43°C (109°F) in July and August with humidity levels soaring past 70%, traditional outdoor workouts become nearly impossible. GymNation’s new class offers a refreshing alternative, combining cutting-edge fitness programming with temperature-controlled training to deliver maximum impact, without the meltdown.
Rory McEntee, Chief Marketing Officer at GymNation, stated: “At GymNation, we pride ourselves on being the people’s gym and that means listening to what our members need. When the summer heat hits its peak in July and August, finding ways to stay active without overheating becomes a real challenge. With ‘The Coolest Class in Dubai,’ we’re turning that challenge into an opportunity offering a fun, refreshing way to beat the heat while still smashing fitness and wellness goals.”
Cold workouts place additional demands on the cardiovascular system, enhancing heart function and circulation. Beyond physical advantages, training in the cold builds mental toughness, requiring focus, discipline, and resilience to push through discomfort.
A Chilling Workout Experience
The Coolest Class in Dubai combines high-intensity interval training (HIIT) with cold-based challenges to create a one-of-a-kind workout:
- Blizzard Sprints – Treadmill runs against giant fans simulate resistance while staying cool
- Frosted Reps – Squats with ice-packed weighted vests that enhances strength with a cold twist.
- Glacier Grip Challenge – Ice bucket farmer’s carries that challenge grip and endurance.
- Polar Push – sled pushes with ice blocks to boost power and stability.
- Chill Zone Recovery – post-workout ice bath to reduce inflammation and accelerate recovery.
Participants are provided with insulated gloves and headgear to maintain comfort during the chilly sessions. Chilled towels are also available to help regulate body temperature throughout the workout.
Expert Insights
Aderito Manuel, a renowned sports scientist, commented on the benefits of cold-environment training: “Exercising in cold environments may seem daunting at first, but it offers distinct health benefits. When exposed to lower temperatures, the body works harder to regulate its core temperature, leading to a 5-11% boost in oxygen volume in the blood compared to temperate conditions due to increased cardiac output and oxygen utilisation, resulting in greater endurance. This process also increases calorie burn by ~300kcal/day through brown adipose tissue (BAT) activation. Studies show athletes training in cold environments develop up to 17% higher pain tolerance and lower rates of perceived exertion (RPE) post-adaptation.“
A Trendy Solution
The name “The Coolest Class in Dubai” carries a double meaning. Beyond the literal coolness of the environment, it taps into the insight of seeking the most innovative and exciting fitness experiences. Recent trends indicate a growing interest in unique workout classes in the region with searches on Google and social media for cool classes or gyms in Dubai is up by 23% YOY.
Join the Movement
Experience the fusion of fitness and refreshment. “The Coolest Class in Dubai” is now available at select GymNation locations on Sat 5th, 12th, 19th & 26th July and is open to members and non-members. For class schedules and bookings, visit https://events.gymnation.com/coolestclass/
About GymNation
GymNation is the region’s leading gym operator with 120,000+ members across 14 UAE and 8 KSA gyms, with 30 more locations planned to open in 2025.
GymNation aims to become the largest gym chain across the GCC, with further expansion planned across the region, including within Qatar, Bahrain, and Kuwait. Launched in 2017, GymNation’s mission is to become The People’s Gym with an ambition to make improving health and well-being by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region.
GymNation’s vision is to play a lead role as The Region’s Movement Partner, championing healthy and active lifestyles alongside the importance of mental health and physical wellbeing.