- Škoda Auto announces its new exclusive distributor for Qatar, further strengthening its offering in key Middle Eastern markets
- In strategic partnership with Q-Auto, Škoda brings a selection of its advanced European models
- A temporary showcase at Doha Festival City is giving customers a first look at Škoda’s flagship vehicles
Middle East, 23 June 2025 – Škoda Auto has announced Q-Auto as its new exclusive distributor in Qatar, emphasising the Czech brand’s commitment to one of the region’s most dynamic economies. A brand-new showroom, which is set to launch in the second half of 2025, will reflect Q-Auto’s strong reputation of delivering high-quality, customer-oriented mobility solutions.
Škoda Auto’s partnership with Q-Auto will ensure the brand’s presence in the market is built on a foundation of trust, expertise, and exceptional service. Q-Auto, a respected name in the Qatari automotive sector, brings deep market knowledge and operational sales and aftersales excellence to this partnership. Moreover, all existing warranties for Škoda cars will continue to remain valid, guaranteeing peace of mind for all customers.
New-car buyers in Qatar can now choose from five high-value models: the Kodiaq, Škoda’s flagship seven-seat SUV celebrated for its space and versatility; the Karoq, a well-rounded compact SUV that balances practicality with style; the Kushaq, an agile, city-focused SUV; the Octavia, a global favourite renowned for performance, practicality and comfort; and, launching soon, the all-new Superb, whose generous cabin and efficiency make it an ideal choice for Qatar’s growing fleet market. Collectively, these models showcase Škoda’s hallmarks of European craftsmanship, safety and Simply Clever features that simplify everyday driving.
Lukas Honzak, Managing Director of Škoda Middle East, commented: “Our partnership with Q-Auto, which brings a strong reputation for service excellence through its previous work with Volkswagen and Audi, is a major milestone for the brand in Qatar. This partnership fully supports our regional expansion plan and lays the foundation for long-term growth here. With rising demand for intelligent, value-driven vehicles, Qatar offers an ideal platform for Škoda to showcase its top-tier products. It also supports our target of achieving 10,000 annual deliveries across the Middle East in the coming years.”
Ahmed Shariefi, CEO of Q-Auto, quotes: “Qatar’s rapid development calls for automotive solutions that reflect its ambition. With Škoda, Q-Auto has found a partner that shares our commitment to excellence and uncompromising quality. From our strategic presence at Doha Festival City to our upcoming showroom and dedicated service centre located at Street 41, we are building an integrated automotive ecosystem where innovation meets deep local insight. This initiative is not just about launching new vehicles; it’s about redefining the entire ownership experience for Qatar’s drivers, offering them a journey that is clever, rewarding, and distinctly Škoda.”
Building for the future in a dynamic Qatari market
With one of the highest GDP per capita rates in the world and a young, tech-savvy population, Qatar presents significant opportunities for Škoda to grow its customer base. The Qatari market has shown a strong desire for European brands that offer a balance of innovation, safety, and lasting quality, traits that are at the core of Škoda’s DNA.
With a heritage spanning over 130 years, Škoda has continually evolved building on its strong customer-centric ethos. Its dedication to delivering quality, safety, and Simply Clever solutions has transformed the brand into a respected global player. In Qatar, Škoda remains committed to this legacy of bringing smart, practical vehicles that resonate with the driving habits and expectations of today’s Qatari motorists.
Škoda Auto
- is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
- aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
- effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.
- currently offers its customers twelve passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Slavia, Kylaq and Kushaq.
- delivered over 926,000 vehicles to customers around the world in 2024.
- has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
- is part of the Brand Group CORE – the organisational merger of the Volkswagen Group’s volume brands – to achieve joint growth and to significantly increase the overall efficiency of the five volume brands.
- independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.
- operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
- employs approximately 40,000 people globally and is active in around 100 markets.