Dubai, UAE – 16 June 2025 — From its home base in Dubai, TBWA\RAAD has been named the “Best Place to Work” in the world at the 2025 Campaign Global Agency of the Year Awards—affirming that the most inspiring agency workplace on the planet is right here in the UAE.
This first-ever win for an agency from the Middle East is more than a milestone for TBWA\RAAD; it’s a testament to how far the region has come, and to how Dubai in particular has become a global magnet for talent, creativity and innovation.
That same commitment has already earned the agency Great Place to Work® certification and listings on Fast Company’s “Most Innovative Companies” and “Best Workplaces for Women”.
Reda Raad, Group CEO, TBWA\RAAD, said: “Dubai is where global ambition meets everyday possibility, and our Pirates prove it. Disruption® is more than a creative philosophy—it’s the foundation of our culture. When we invest first in people, we unlock ideas that move markets and mind-sets. Being named the Best Place to Work in the world is proof that we have built the most inspiring agency workplace on the planet, with the best Pirates. This win belongs to every one of them, and to Dubai, for fostering an environment where achievements like this are possible. Together, we’ll keep rewriting the rules of what an agency workplace can be.”
His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, part of the Dubai Department of Economy and Tourism, said: “We extend our warmest congratulations to TBWA\RAAD on this well-deserved award, a testament to its dedication to excellence within Dubai’s thriving creative landscape. As Dubai consolidates its position as a leading city for business and leisure, achievements like this underscore our commitment to fostering innovation and providing a platform for global impact. By creating a business-friendly environment, attracting and nurturing world-class talent, and promoting a culture of creativity, we are making Dubai the best city to visit, live, and work in. TBWA\RAAD stands as an example of a company that is both capitalising on Dubai’s enabling environment, and contributing to its continued economic growth and success.”
Building on this milestone, TBWA\RAAD will continue to raise the bar for agency culture – championing its people, nurturing innovation and exporting Dubai’s creative energy to the world.
About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East’s Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek’s 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).