Breitling Middle East announces that it will be one of the main sponsors of the Second Annual Distinguished Gentleman’s Ride Arabia, which will take place in Dubai on May 18th, 2025. This global event unites classic and vintage motorcycle enthusiasts to raise awareness for men’s health initiatives, including prostate cancer research and mental health programs.
The Distinguished Gentleman’s Ride, founded in 2012, has grown into a worldwide phenomenon, with rides taking place in over 1,000 cities across the globe. Participants don their finest attire and ride through city streets, combining style with a heartfelt cause. In 2025, the DGR aims to further its mission of supporting men’s health through its partnership with Movember, the leading foundation changing the face of men’s health.
Commenting on the sponsorship, Breitling Middle East Managing Director, Aed Adwan said: “Building on Breitling’s deep-rooted connection with the motorcycle community through our global partnerships with Triumph and Deus Ex Machina, we are proud to be a part of the Distinguished Gentleman’s Ride. This event not only celebrates style and camaraderie but more importantly, it supports a meaningful cause.”
The Distinguished Gentleman’s Ride has raised millions globally for men’s health initiatives. Funds support groundbreaking research and programs aimed at improving mental health outcomes and advancing prostate cancer treatments. By participating in the Dubai ride, riders contribute to these vital efforts and help make a tangible impact on men’s health worldwide.
The Dubai ride is organized by the Piston Kings Motorcycle Community and supported officially by the Emirates Motorsports Organization. This year’s ride aims to bring together an even larger group of dapper riders, united in their commitment to the cause from UAE and across the wider region.
For more information on the Dubai ride and to register, please visit www.dgrarabia.com.
BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 270 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.
DISTINGUISHED GENTLEMAN’S RIDE:
The Distinguished Gentleman’s Ride unites classic and vintage-style motorcycle riders from all over the world to raise funds and awareness for prostate cancer research and men’s mental health. Founded in 2012 by Mark Hawwa, the event has raised millions globally for men’s health, partnering with Movember to fund groundbreaking research and community programs.