Parents can get a head start on back-to-school shopping sprees for the little ones thanks to phenomenal new retail promotions plus exciting raffles bring people in the city thrilling chances to win thousands of dirhams to make the return to school even more memorable
Dubai, United Arab Emirates, 6 August 2024: While summer holidays are in full swing, it’s never too early for students, parents, and teachers to get a head-start on school preparations for the new academic year. Dubai Summer Surprises (DSS) 2024 is launching brilliant Back to School offers at leading brands across the city to help everyone get organised without breaking the bank.
Organised by Dubai Festivals and Retail Establishment (DFRE), special deals and incredible discounts are now available across everything from trendy new clothes and shoes to savvy backpacks, high-tech electronics, and other school essentials. The return to school season gets even more exciting with shoppers standing the chance to win huge cash prizes as part of unbelievable raffles and scholarships.
CHANCES TO WIN BIG
Dubai’s favourite character Modesh is giving away incredible educational grants worth a total of AED 500,000 as part of an exciting line-up of DSS surprises this year. 25 lucky winners can walk away with AED 20,000 each with the Modesh Scholarship from 5-29 August. Registration is easy and open for everyone. Shoppers simply need to spend AED 200 or more at participating malls including Ibn Battuta Mall, Circle Mall, and several others.
The new school term could be the most memorable one yet for some lucky shoppers with the Dubai Shopping Malls Group (DSMG) Back to School Raffle campaign giving away prizes worth a total of AED 100,000. 20 lucky winners stand the chance to each bag a cash prize worth AED 5,000. People can enter by spending AED 200 from 5-28 August at 18 participating malls across the city, including Al Ghurair Centre, Arabian Center, Century Mall, Dubai Festival Plaza, Silicon Central Mall, Times Square Centre, and many more. The final draw will be hosted on 29 August.
TRENDY TECH
Electronics are made more affordable at Virgin Megastore stores, which are offering special prices from 5-29 August. In addition, every purchase of a Herschel bag bundle worth AED 249 includes a free Herschel flask. Plus, MacBook Air is on offer at AED 2,999, with a free Microsoft Office 365 Personal.
The highly anticipated Sharaf DG Student Programme returns for another year from 2 August to 8 September, inviting students to upgrade to the latest range of laptops and enjoy exclusive student discounts at stores and online. In addition, celebrations for the start of the new school term will be in full swing at the Times Square store from 23-25 August, where students and parents can enjoy carnival games, shows, interactive workshops, prizes, and exclusive deals.
Young shoppers in need of a new laptop from 8 August to 15 September, can purchase any device at Emax stores citywide to be eligible for the region’s first-of-its-kind GenZ Student Privilege Card. The card offers exclusive discounts of up to 30 per cent, in addition to discounts on other products and services. Shoppers will also receive an additional AED 100 Emax voucher, which can be instantly redeemed on the same purchase.
Jumbo is hosting a daily laptop giveaway from 2 August to 8 September, where one lucky student can walk away with a brand-new Microsoft Surface Laptop everyday.
SCHOOL ESSENTIALS
Between 5-11 August, shoppers at Lulu Hypermarket who make a purchase of AED 100 will receive a 25 per cent discount voucher which can be used on purchases of clothes, shoes, bags of AED 100 or more.
There are plenty of ways to save big on school supplies at Toys R Us from 5-29 August. Spends of AED 549 or more guarantees an amazing free school bag set for everyone, worth AED 149.
Classroom essentials can be found at great prices at MUJI, which is offering buy-two-get-one free on selected lines from 5-29 August.
FASHION & ACCESSORIES
Parents can find everything their little ones need for a great start to the school year at Shoe Mart, including bundles of kids shoes, backpacks, and socks starting at AED 189. The promotion is running from 5-11 August.
Kitting out the kids for the new term is more affordable than ever at Marks & Spencer, where shoppers will receive AED 30 off spends of AED 150 or more when shopping for Back to School clothing. The offer is valid from 5-29 August.
Great value deals on school essentials await families at Shoexpress. Shoppers can take home shoes, bags, and socks for just AED 159. Making back-to-school preparations both cost-effective and convenient, the offer is running from 5-29 August.
Parents can shop for their favourite baby products at Mamas & Papas and enjoy free gifts on spends of AED 300 on selected Citron items from 5-29 August.
Foot Locker is helping kids find great deals on sports shoes, including buy-two-get-one-free offers on selected styles, 25 per cent off a first purchase for AURA users on selected items, and AED 100 off spends of AED 500 or more on certain items for AURA users. Shoppers can also earn extra AURA points on selected items and purchases. What’s more, old shoes can be recycled in exchange for AURA points. Shoppers can take advantage of these offers from 5-29 August.
Lucky Kids in Al Ghurair Centre and City Centre Deira has an amazing sale on offer across their entire range of shoes, with up to 75 per cent off between 5-29 August.
At K Corner, families can find great deals on footwear and accessories for the new term with up to 60 per cent off between 5-29 August.
Italian fashion label Emporio Armani’s kidswear line offers casual and elegant designs for young girls and boys, perfect for a fashionable return to school. Young shoppers can enjoy up to 50 per cent off between 5-29 August at the brand’s Mall of the Emirates store.
Optifashion Boutique has exciting deals on offer across its premium eyewear collection. Running from 5-29 August, shoppers can enjoy discounts of 25 and 50 per cent off optical frames as well as a free lens upgrade.
Dubai Summer Surprises 2024 is supported by Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding Asset Management (Al Seef, Bluewaters, and The Outlet Village), Emirates Airlines, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), Merex Investment (Citywalk and The Beach, JBR), Nakheel Malls (Ibn Battuta, Dragon Mart 2, Palm West Beach, Nakheel Mall, and The View at The Palm), and talabat.
For more information on the DSS Daily Surprises, visit @CelebrateDubai and @StyledByDubai on social media and the Dubai Summer Surprises website.
About Dubai Summer Surprises 2024:
Dubai Summer Surprises (DSS) returns for its 27th edition this year, running from 28 June to 1 September 2024. The annual festival brings 65 days of non-stop adventure with thousands of offers and fun things to do across the city, showcasing the summer as one of the best times of the year to explore Dubai. Residents and visitors can discover world-class shopping, incredible offers at iconic hotels and attractions, non-stop entertainment and epic concerts, diverse dining, as well as new and exciting activities for all ages and preferences. With endless offers and experiences to enjoy with friends and family throughout the summer, DSS 2024 promises something for everyone.
About Dubai Festivals and Retail Establishment:
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.